#724418#724418
#724418 is a dark, moderate orange. Relative luminance 0.078; OKLCH L 43.3% C 0.085 H 60.5°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).
Color values
| HEX | #724418 |
|---|---|
| RGB | rgb(114, 68, 24) |
| HSL | hsl(29, 65%, 27%) |
| HSV | hsv(29, 79%, 45%) |
| CMYK | cmyk(0%, 40.4%, 78.9%, 55.3%) |
| CIE-LAB | lab(33.52, 15.90, 33.66) |
| CIE-LCH | lch(33.52, 37.23, 64.71°) |
| OKLab | oklab(43.27% 0.042 0.0744) |
| OKLCH | oklch(43.27% 0.085 60.5) |
| XYZ | xyz(9.1722, 7.7785, 1.8823) |
| Luminance | 0.0778 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 3.77
Chocolate
#7B3F00
ΔE00 4.15
Brown (survey)
#653700
ΔE00 4.62
Medium Brown
#7F5112
ΔE00 6.01
Saddlebrown
#8B4513
ΔE00 6.52
Mud Brown
#60460F
ΔE00 8.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724418 #184672
analogous
#721819 #724418 #727118
triadic
#724418 #187244 #441872
tetradic
#724418 #197218 #184672 #711872
square
#724418 #197218 #184672 #711872
split-complementary
#724418 #187271 #181972
monochromatic
#190F05 #3F260D #724418 #A56223 #D48031
Accessibility & contrast
On white
8.22
#724418 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#724418 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724418
8.22:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724418 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724418 | 1.00 | 8.22 | 2.56 | 8.22 |
| #FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#524812
Deuteranopia (green-blind)
#5D5318
Tritanopia (blue-blind)
#7D3A3B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #724418; /* rgb */ color: rgb(114, 68, 24); /* oklch */ color: oklch(43.3% 0.085 60.5);
Tailwind
colors: {
custom: {
50: '#9f7858',
500: '#724418',
950: '#000000',
},
}SCSS
$custom: #724418; $custom-light: #9f7858; $custom-dark: #000000;
JSON
{
"hex": "#724418",
"rgb": {
"r": 114,
"g": 68,
"b": 24
},
"hsl": {
"h": 29.333,
"s": 65.217,
"l": 27.059
},
"oklch": {
"l": 0.43274,
"c": 0.08543,
"h": 60.5
},
"luminance": 0.07778
}Semantic roles & 50–950 ramp
primary
#724418
secondary
#3E74A7
accent
#96E840
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0903
muted
#7F7B78