#7243AD#7243AD

#7243AD is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.1% C 0.163 H 301.0°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#7243AD
RGB	rgb(114, 67, 173)
HSL	hsl(267, 44%, 47%)
HSV	hsv(267, 61%, 68%)
CMYK	cmyk(34.1%, 61.3%, 0%, 32.2%)
CIE-LAB	lab(38.91, 42.16, -49.40)
CIE-LCH	lch(38.91, 64.94, 310.48°)
OKLab	oklab(49.15% 0.0842 -0.1401)
OKLCH	oklch(49.15% 0.163 301)
XYZ	xyz(16.4876, 10.6088, 40.7061)
Luminance	0.1061 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7243AD #7EAD43

analogous

#4349AD #7243AD #A743AD

triadic

#7243AD #AD7243 #43AD72

tetradic

#7243AD #AD4349 #7EAD43 #43ADA7

square

#7243AD #AD4349 #7EAD43 #43ADA7

split-complementary

#7243AD #ADA743 #49AD43

monochromatic

#382155 #553281 #7243AD #9168C5 #B295D6

Accessibility & contrast

On white

6.73

#7243AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#7243AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7243AD

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7243AD	#FFFFFF	#000000	##FFFFFF
##7243AD	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB0

Deuteranopia (green-blind)

#215BAB

Tritanopia (blue-blind)

#665971

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7243ad;
/* rgb */ color: rgb(114, 67, 173);
/* oklch */ color: oklch(49.1% 0.163 301.0);

Tailwind

colors: {
  custom: {
    50: '#9e79c6',
    500: '#7243ad',
    950: '#000000',
  },
}

SCSS

$custom: #7243ad;
$custom-light: #9e79c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7243ad",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 173
  },
  "hsl": {
    "h": 266.604,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.49145,
    "c": 0.16345,
    "h": 301
  },
  "luminance": 0.10609
}

Semantic roles & 50–950 ramp

primary

#7243AD

secondary

#A9C18A

accent

#D4549B

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7243AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →