#72439B#72439B

#72439B is a mid, vivid violet. Relative luminance 0.100; OKLCH L 47.9% C 0.142 H 306.5°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#72439B
RGB	rgb(114, 67, 155)
HSL	hsl(272, 40%, 44%)
HSV	hsv(272, 57%, 61%)
CMYK	cmyk(26.5%, 56.8%, 0%, 39.2%)
CIE-LAB	lab(37.77, 37.61, -40.47)
CIE-LCH	lch(37.77, 55.25, 312.91°)
OKLab	oklab(47.94% 0.0842 -0.1139)
OKLCH	oklch(47.94% 0.142 306.5)
XYZ	xyz(14.8617, 9.9584, 32.1432)
Luminance	0.0996 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72439B #6C9B43

analogous

#46439B #72439B #9B4398

triadic

#72439B #9B7243 #439B72

tetradic

#72439B #9B4643 #6C9B43 #43989B

square

#72439B #9B4643 #6C9B43 #43989B

split-complementary

#72439B #989B43 #439B46

monochromatic

#331E46 #533170 #72439B #9161BB #AE8BCD

Accessibility & contrast

On white

7.02

#72439B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#72439B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72439B

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72439B	#FFFFFF	#000000	##FFFFFF
##72439B	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#24579E

Deuteranopia (green-blind)

#355999

Tritanopia (blue-blind)

#6B5368

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #72439b;
/* rgb */ color: rgb(114, 67, 155);
/* oklch */ color: oklch(47.9% 0.142 306.5);

Tailwind

colors: {
  custom: {
    50: '#9d79b9',
    500: '#72439b',
    950: '#000000',
  },
}

SCSS

$custom: #72439b;
$custom-light: #9d79b9;
$custom-dark: #000000;

JSON

{
  "hex": "#72439b",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 155
  },
  "hsl": {
    "h": 272.045,
    "s": 39.64,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47939,
    "c": 0.14164,
    "h": 306.5
  },
  "luminance": 0.09958
}

Semantic roles & 50–950 ramp

primary

#72439B

secondary

#9BB882

accent

#D05890

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #72439B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →