#724399#724399

#724399 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 47.8% C 0.139 H 307.2°. Best body text is #FFFFFF at 7.05:1 contrast (WCAG AA passes).

Color values

HEX	#724399
RGB	rgb(114, 67, 153)
HSL	hsl(273, 39%, 43%)
HSV	hsv(273, 56%, 60%)
CMYK	cmyk(25.5%, 56.2%, 0%, 40%)
CIE-LAB	lab(37.65, 37.12, -39.45)
CIE-LCH	lch(37.65, 54.17, 313.26°)
OKLab	oklab(47.81% 0.0841 -0.1109)
OKLCH	oklch(47.81% 0.139 307.2)
XYZ	xyz(14.6952, 9.8918, 31.2660)
Luminance	0.0989 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724399 #6A9943

analogous

#474399 #724399 #994395

triadic

#724399 #997243 #439972

tetradic

#724399 #994743 #6A9943 #439599

square

#724399 #994743 #6A9943 #439599

split-complementary

#724399 #959943 #439947

monochromatic

#331E44 #52306E #724399 #9160B9 #AE8ACC

Accessibility & contrast

On white

7.05

#724399 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#724399 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724399

7.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724399	#FFFFFF	#000000	##FFFFFF
##724399	1.00	7.05	2.98	7.05
#FFFFFF	7.05	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#26579C

Deuteranopia (green-blind)

#365997

Tritanopia (blue-blind)

#6C5367

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #724399;
/* rgb */ color: rgb(114, 67, 153);
/* oklch */ color: oklch(47.8% 0.139 307.2);

Tailwind

colors: {
  custom: {
    50: '#9d79b7',
    500: '#724399',
    950: '#000000',
  },
}

SCSS

$custom: #724399;
$custom-light: #9d79b7;
$custom-dark: #000000;

JSON

{
  "hex": "#724399",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 153
  },
  "hsl": {
    "h": 272.791,
    "s": 39.091,
    "l": 43.137
  },
  "oklch": {
    "l": 0.47812,
    "c": 0.1392,
    "h": 307.2
  },
  "luminance": 0.09892
}

Semantic roles & 50–950 ramp

primary

#724399

secondary

#99B781

accent

#CF598E

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #724399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →