#72437B#72437B

#72437B is a mid, moderate purple. Relative luminance 0.090; OKLCH L 46.1% C 0.103 H 321.0°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#72437B
RGB	rgb(114, 67, 123)
HSL	hsl(290, 29%, 37%)
HSV	hsv(290, 46%, 48%)
CMYK	cmyk(7.3%, 45.5%, 0%, 51.8%)
CIE-LAB	lab(36.03, 30.16, -23.64)
CIE-LCH	lch(36.03, 38.32, 321.91°)
OKLab	oklab(46.08% 0.0804 -0.0651)
OKLCH	oklch(46.08% 0.103 321)
XYZ	xyz(12.5213, 9.0222, 19.8169)
Luminance	0.0902 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72437B #4C7B43

analogous

#56437B #72437B #7B4368

triadic

#72437B #7B7243 #437B72

tetradic

#72437B #7B5643 #4C7B43 #43687B

square

#72437B #7B5643 #4C7B43 #43687B

split-complementary

#72437B #687B43 #437B56

monochromatic

#29182C #4D2D53 #72437B #9759A3 #B07FB9

Accessibility & contrast

On white

7.49

#72437B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#72437B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72437B

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72437B	#FFFFFF	#000000	##FFFFFF
##72437B	1.00	7.49	2.80	7.49
#FFFFFF	7.49	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B517D

Deuteranopia (green-blind)

#485779

Tritanopia (blue-blind)

#734A59

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #72437b;
/* rgb */ color: rgb(114, 67, 123);
/* oklch */ color: oklch(46.1% 0.103 321.0);

Tailwind

colors: {
  custom: {
    50: '#9c78a1',
    500: '#72437b',
    950: '#000000',
  },
}

SCSS

$custom: #72437b;
$custom-light: #9c78a1;
$custom-dark: #000000;

JSON

{
  "hex": "#72437b",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 123
  },
  "hsl": {
    "h": 290.357,
    "s": 29.474,
    "l": 37.255
  },
  "oklch": {
    "l": 0.46084,
    "c": 0.10342,
    "h": 321
  },
  "luminance": 0.09022
}

Semantic roles & 50–950 ramp

primary

#72437B

secondary

#7DA475

accent

#C66272

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090F

muted

#7E7B7E

Preview Lab

Preview with #72437B

Body copy rendered with the generated semantic roles for this colour.

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