#72437A#72437A

#72437A is a mid, moderate purple. Relative luminance 0.090; OKLCH L 46.0% C 0.102 H 321.6°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).

Color values

HEX	#72437A
RGB	rgb(114, 67, 122)
HSL	hsl(291, 29%, 37%)
HSV	hsv(291, 45%, 48%)
CMYK	cmyk(6.6%, 45.1%, 0%, 52.2%)
CIE-LAB	lab(35.98, 29.94, -23.09)
CIE-LCH	lch(35.98, 37.81, 322.36°)
OKLab	oklab(46.03% 0.0802 -0.0635)
OKLCH	oklch(46.03% 0.102 321.6)
XYZ	xyz(12.4590, 8.9973, 19.4889)
Luminance	0.0900 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72437A #4B7A43

analogous

#57437A #72437A #7A4367

triadic

#72437A #7A7243 #437A72

tetradic

#72437A #7A5743 #4B7A43 #43677A

square

#72437A #7A5743 #4B7A43 #43677A

split-complementary

#72437A #677A43 #437A57

monochromatic

#28182B #4D2D52 #72437A #9759A2 #B07FB9

Accessibility & contrast

On white

7.50

#72437A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#72437A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72437A

7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72437A	#FFFFFF	#000000	##FFFFFF
##72437A	1.00	7.50	2.80	7.50
#FFFFFF	7.50	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C517C

Deuteranopia (green-blind)

#495678

Tritanopia (blue-blind)

#734A59

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #72437a;
/* rgb */ color: rgb(114, 67, 122);
/* oklch */ color: oklch(46.0% 0.102 321.6);

Tailwind

colors: {
  custom: {
    50: '#9c78a0',
    500: '#72437a',
    950: '#000000',
  },
}

SCSS

$custom: #72437a;
$custom-light: #9c78a0;
$custom-dark: #000000;

JSON

{
  "hex": "#72437a",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 122
  },
  "hsl": {
    "h": 291.273,
    "s": 29.101,
    "l": 37.059
  },
  "oklch": {
    "l": 0.46032,
    "c": 0.10227,
    "h": 321.6
  },
  "luminance": 0.08997
}

Semantic roles & 50–950 ramp

primary

#72437A

secondary

#7CA475

accent

#C56271

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090F

muted

#7E7B7E

Preview Lab

Preview with #72437A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →