#724344#724344

#724344 is a dark, moderate red. Relative luminance 0.080; OKLCH L 43.9% C 0.065 H 18.7°. Best body text is #FFFFFF at 8.07:1 contrast (WCAG AA passes).

Color values

HEX#724344
RGBrgb(114, 67, 68)
HSLhsl(359, 26%, 35%)
HSVhsv(359, 41%, 45%)
CMYKcmyk(0%, 41.2%, 40.4%, 55.3%)
CIE-LABlab(34.00, 20.43, 8.10)
CIE-LCHlch(34.00, 21.98, 21.62°)
OKLaboklab(43.89% 0.0619 0.0209)
OKLCHoklch(43.89% 0.065 18.7)
XYZxyz(9.9904, 8.0099, 6.4876)
Luminance0.0801 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724344 #437271
analogous
#72435B #724344 #725943
triadic
#724344 #447243 #434472
tetradic
#724344 #5B7243 #437271 #594372
square
#724344 #5B7243 #437271 #594372
split-complementary
#724344 #437259 #435B72
monochromatic
#251616 #4B2C2D #724344 #995A5B #B37D7E

Accessibility & contrast

On white

8.07
#724344 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.60
#724344 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724344
8.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724344#FFFFFF#000000##FFFFFF
##7243441.008.072.608.07
#FFFFFF8.071.0021.001.00
#0000002.6021.001.0021.00
##FFFFFF8.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4C4A44
Deuteranopia (green-blind)
#585443
Tritanopia (blue-blind)
#7B3E44
Achromatopsia (no color)
#505050

Design tokens & code

CSS
--color: #724344;
/* rgb */ color: rgb(114, 67, 68);
/* oklch */ color: oklch(43.9% 0.065 18.7);
Tailwind
colors: {
  custom: {
    50: '#9c7877',
    500: '#724344',
    950: '#000000',
  },
}
SCSS
$custom: #724344;
$custom-light: #9c7877;
$custom-dark: #000000;
JSON
{
  "hex": "#724344",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 68
  },
  "hsl": {
    "h": 358.723,
    "s": 25.967,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43888,
    "c": 0.06529,
    "h": 18.7
  },
  "luminance": 0.08009
}

Semantic roles & 50–950 ramp

primary
#724344
secondary
#739E9D
accent
#C2C065
background
#F9F7F7
surface
#F2EDED
border
#CCC8C8
text
#0E0908
muted
#7E7B7B

Preview Lab

Preview with #724344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724344 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva