#724344#724344

#724344 is a dark, moderate red. Relative luminance 0.080; OKLCH L 43.9% C 0.065 H 18.7°. Best body text is #FFFFFF at 8.07:1 contrast (WCAG AA passes).

Color values

HEX	#724344
RGB	rgb(114, 67, 68)
HSL	hsl(359, 26%, 35%)
HSV	hsv(359, 41%, 45%)
CMYK	cmyk(0%, 41.2%, 40.4%, 55.3%)
CIE-LAB	lab(34.00, 20.43, 8.10)
CIE-LCH	lch(34.00, 21.98, 21.62°)
OKLab	oklab(43.89% 0.0619 0.0209)
OKLCH	oklch(43.89% 0.065 18.7)
XYZ	xyz(9.9904, 8.0099, 6.4876)
Luminance	0.0801 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724344 #437271

analogous

#72435B #724344 #725943

triadic

#724344 #447243 #434472

tetradic

#724344 #5B7243 #437271 #594372

square

#724344 #5B7243 #437271 #594372

split-complementary

#724344 #437259 #435B72

monochromatic

#251616 #4B2C2D #724344 #995A5B #B37D7E

Accessibility & contrast

On white

8.07

#724344 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#724344 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724344

8.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724344	#FFFFFF	#000000	##FFFFFF
##724344	1.00	8.07	2.60	8.07
#FFFFFF	8.07	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4A44

Deuteranopia (green-blind)

#585443

Tritanopia (blue-blind)

#7B3E44

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #724344;
/* rgb */ color: rgb(114, 67, 68);
/* oklch */ color: oklch(43.9% 0.065 18.7);

Tailwind

colors: {
  custom: {
    50: '#9c7877',
    500: '#724344',
    950: '#000000',
  },
}

SCSS

$custom: #724344;
$custom-light: #9c7877;
$custom-dark: #000000;

JSON

{
  "hex": "#724344",
  "rgb": {
    "r": 114,
    "g": 67,
    "b": 68
  },
  "hsl": {
    "h": 358.723,
    "s": 25.967,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43888,
    "c": 0.06529,
    "h": 18.7
  },
  "luminance": 0.08009
}

Semantic roles & 50–950 ramp

primary

#724344

secondary

#739E9D

accent

#C2C065

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0908

muted

#7E7B7B

Preview Lab

Preview with #724344

Body copy rendered with the generated semantic roles for this colour.

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