#724318#724318
#724318 is a dark, moderate orange. Relative luminance 0.077; OKLCH L 43.1% C 0.086 H 59.3°. Best body text is #FFFFFF at 8.30:1 contrast (WCAG AA passes).
Color values
| HEX | #724318 |
|---|---|
| RGB | rgb(114, 67, 24) |
| HSL | hsl(29, 65%, 27%) |
| HSV | hsv(29, 79%, 45%) |
| CMYK | cmyk(0%, 41.2%, 78.9%, 55.3%) |
| CIE-LAB | lab(33.26, 16.51, 33.40) |
| CIE-LCH | lch(33.26, 37.26, 63.70°) |
| OKLab | oklab(43.08% 0.0438 0.0738) |
| OKLCH | oklch(43.08% 0.086 59.3) |
| XYZ | xyz(9.1122, 7.6586, 1.8624) |
| Luminance | 0.0766 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Milk Chocolate
#7F4E1E
ΔE00 4.05
Chocolate
#7B3F00
ΔE00 4.06
Brown (survey)
#653700
ΔE00 4.56
Saddlebrown
#8B4513
ΔE00 6.31
Medium Brown
#7F5112
ΔE00 6.47
Mud Brown
#60460F
ΔE00 8.61
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#724318 #184772
analogous
#72181A #724318 #727018
triadic
#724318 #187243 #431872
tetradic
#724318 #1A7218 #184772 #701872
square
#724318 #1A7218 #184772 #701872
split-complementary
#724318 #187270 #181A72
monochromatic
#190F05 #3F250D #724318 #A56123 #D47F31
Accessibility & contrast
On white
8.30
#724318 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.53
#724318 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #724318
8.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##724318 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##724318 | 1.00 | 8.30 | 2.53 | 8.30 |
| #FFFFFF | 8.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#514812
Deuteranopia (green-blind)
#5C5218
Tritanopia (blue-blind)
#7D393A
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #724318; /* rgb */ color: rgb(114, 67, 24); /* oklch */ color: oklch(43.1% 0.086 59.3);
Tailwind
colors: {
custom: {
50: '#9f7758',
500: '#724318',
950: '#000000',
},
}SCSS
$custom: #724318; $custom-light: #9f7758; $custom-dark: #000000;
JSON
{
"hex": "#724318",
"rgb": {
"r": 114,
"g": 67,
"b": 24
},
"hsl": {
"h": 28.667,
"s": 65.217,
"l": 27.059
},
"oklch": {
"l": 0.43076,
"c": 0.08585,
"h": 59.3
},
"luminance": 0.07658
}Semantic roles & 50–950 ramp
primary
#724318
secondary
#3E75A7
accent
#98E840
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0803
muted
#7F7B78