#7240BF#7240BF

#7240BF is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.189 H 297.1°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#7240BF
RGB	rgb(114, 64, 191)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 66%, 75%)
CMYK	cmyk(40.3%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(39.59, 48.45, -58.91)
CIE-LCH	lch(39.59, 76.27, 309.43°)
OKLab	oklab(50.04% 0.0861 -0.1681)
OKLCH	oklch(50.04% 0.189 297.1)
XYZ	xyz(18.1744, 11.0055, 50.4468)
Luminance	0.1101 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240BF #8DBF40

analogous

#404EBF #7240BF #B140BF

triadic

#7240BF #BF7240 #40BF72

tetradic

#7240BF #BF404E #8DBF40 #40BFB1

square

#7240BF #BF404E #8DBF40 #40BFB1

split-complementary

#7240BF #BFB140 #4EBF40

monochromatic

#3B2163 #573191 #7240BF #946ECE #B69CDE

Accessibility & contrast

On white

6.56

#7240BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7240BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240BF

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240BF	#FFFFFF	#000000	##FFFFFF
##7240BF	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC3

Deuteranopia (green-blind)

#005CBC

Tritanopia (blue-blind)

#5F5E7A

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7240bf;
/* rgb */ color: rgb(114, 64, 191);
/* oklch */ color: oklch(50.0% 0.189 297.1);

Tailwind

colors: {
  custom: {
    50: '#a078d3',
    500: '#7240bf',
    950: '#000000',
  },
}

SCSS

$custom: #7240bf;
$custom-light: #a078d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7240bf",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 263.622,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.50036,
    "c": 0.18886,
    "h": 297.1
  },
  "luminance": 0.11006
}

Semantic roles & 50–950 ramp

primary

#7240BF

secondary

#B3CA91

accent

#D94EA3

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7240BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →