#7240BA#7240BA

#7240BA is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.7% C 0.183 H 298.3°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#7240BA
RGB	rgb(114, 64, 186)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38.7%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(39.22, 47.14, -56.58)
CIE-LCH	lch(39.22, 73.64, 309.80°)
OKLab	oklab(49.66% 0.0867 -0.1612)
OKLCH	oklch(49.66% 0.183 298.3)
XYZ	xyz(17.6335, 10.7891, 47.5983)
Luminance	0.1079 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.63

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240BA #88BA40

analogous

#404BBA #7240BA #AF40BA

triadic

#7240BA #BA7240 #40BA72

tetradic

#7240BA #BA404B #88BA40 #40BAAF

square

#7240BA #BA404B #88BA40 #40BAAF

split-complementary

#7240BA #BAAF40 #4BBA40

monochromatic

#3A215F #56308C #7240BA #936BCC #B499DC

Accessibility & contrast

On white

6.65

#7240BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7240BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240BA

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240BA	#FFFFFF	#000000	##FFFFFF
##7240BA	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBE

Deuteranopia (green-blind)

#005BB7

Tritanopia (blue-blind)

#615C77

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7240ba;
/* rgb */ color: rgb(114, 64, 186);
/* oklch */ color: oklch(49.7% 0.183 298.3);

Tailwind

colors: {
  custom: {
    50: '#a078d0',
    500: '#7240ba',
    950: '#000000',
  },
}

SCSS

$custom: #7240ba;
$custom-light: #a078d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7240ba",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 264.59,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49657,
    "c": 0.18305,
    "h": 298.3
  },
  "luminance": 0.10789
}

Semantic roles & 50–950 ramp

primary

#7240BA

secondary

#B0C88E

accent

#D84FA0

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7240BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →