#7240AF#7240AF

#7240AF is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.8% C 0.170 H 301.0°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#7240AF
RGB	rgb(114, 64, 175)
HSL	hsl(267, 46%, 47%)
HSV	hsv(267, 63%, 69%)
CMYK	cmyk(34.9%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(38.44, 44.30, -51.34)
CIE-LCH	lch(38.44, 67.81, 310.79°)
OKLab	oklab(48.85% 0.0877 -0.1458)
OKLCH	oklch(48.85% 0.17 301)
XYZ	xyz(16.5088, 10.3393, 41.6751)
Luminance	0.1034 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240AF #7DAF40

analogous

#4045AF #7240AF #AA40AF

triadic

#7240AF #AF7240 #40AF72

tetradic

#7240AF #AF4045 #7DAF40 #40AFAA

square

#7240AF #AF4045 #7DAF40 #40AFAA

split-complementary

#7240AF #AFAA40 #45AF40

monochromatic

#381F55 #553082 #7240AF #9165C7 #B192D7

Accessibility & contrast

On white

6.85

#7240AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#7240AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240AF

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240AF	#FFFFFF	#000000	##FFFFFF
##7240AF	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB2

Deuteranopia (green-blind)

#165AAD

Tritanopia (blue-blind)

#655871

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7240af;
/* rgb */ color: rgb(114, 64, 175);
/* oklch */ color: oklch(48.8% 0.170 301.0);

Tailwind

colors: {
  custom: {
    50: '#9f78c8',
    500: '#7240af',
    950: '#000000',
  },
}

SCSS

$custom: #7240af;
$custom-light: #9f78c8;
$custom-dark: #000000;

JSON

{
  "hex": "#7240af",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 267.027,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.48848,
    "c": 0.17015,
    "h": 301
  },
  "luminance": 0.10339
}

Semantic roles & 50–950 ramp

primary

#7240AF

secondary

#A8C388

accent

#D6529A

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7240AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →