#72408E#72408E

#72408E is a mid, vivid violet. Relative luminance 0.092; OKLCH L 46.7% C 0.131 H 312.0°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#72408E
RGB	rgb(114, 64, 142)
HSL	hsl(278, 38%, 40%)
HSV	hsv(278, 55%, 56%)
CMYK	cmyk(19.7%, 54.9%, 0%, 44.3%)
CIE-LAB	lab(36.36, 36.17, -34.81)
CIE-LCH	lch(36.36, 50.20, 316.09°)
OKLab	oklab(46.66% 0.0876 -0.0974)
OKLCH	oklch(46.66% 0.131 312)
XYZ	xyz(13.6544, 9.1975, 26.6419)
Luminance	0.0920 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72408E #5C8E40

analogous

#4B408E #72408E #8E4083

triadic

#72408E #8E7240 #408E72

tetradic

#72408E #8E4B40 #5C8E40 #40838E

square

#72408E #8E4B40 #5C8E40 #40838E

split-complementary

#72408E #838E40 #408E4B

monochromatic

#2E1A3A #502D64 #72408E #9358B4 #AE82C7

Accessibility & contrast

On white

7.40

#72408E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#72408E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72408E

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72408E	#FFFFFF	#000000	##FFFFFF
##72408E	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5391

Deuteranopia (green-blind)

#3B578C

Tritanopia (blue-blind)

#6F4D61

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #72408e;
/* rgb */ color: rgb(114, 64, 142);
/* oklch */ color: oklch(46.7% 0.131 312.0);

Tailwind

colors: {
  custom: {
    50: '#9d77af',
    500: '#72408e',
    950: '#000000',
  },
}

SCSS

$custom: #72408e;
$custom-light: #9d77af;
$custom-dark: #000000;

JSON

{
  "hex": "#72408e",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 142
  },
  "hsl": {
    "h": 278.462,
    "s": 37.864,
    "l": 40.392
  },
  "oklch": {
    "l": 0.46658,
    "c": 0.13098,
    "h": 312
  },
  "luminance": 0.09197
}

Semantic roles & 50–950 ramp

primary

#72408E

secondary

#8DB179

accent

#CE5A84

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #72408E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →