#72408C#72408C

#72408C is a mid, vivid violet. Relative luminance 0.091; OKLCH L 46.5% C 0.129 H 312.8°. Best body text is #FFFFFF at 7.43:1 contrast (WCAG AA passes).

Color values

HEX	#72408C
RGB	rgb(114, 64, 140)
HSL	hsl(279, 37%, 40%)
HSV	hsv(279, 54%, 55%)
CMYK	cmyk(18.6%, 54.3%, 0%, 45.1%)
CIE-LAB	lab(36.25, 35.70, -33.77)
CIE-LCH	lch(36.25, 49.14, 316.59°)
OKLab	oklab(46.54% 0.0874 -0.0943)
OKLCH	oklch(46.54% 0.129 312.8)
XYZ	xyz(13.5056, 9.1380, 25.8582)
Luminance	0.0914 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72408C #5A8C40

analogous

#4C408C #72408C #8C4080

triadic

#72408C #8C7240 #408C72

tetradic

#72408C #8C4C40 #5A8C40 #40808C

square

#72408C #8C4C40 #5A8C40 #40808C

split-complementary

#72408C #808C40 #408C4C

monochromatic

#2E1A38 #502D62 #72408C #9357B2 #AE81C5

Accessibility & contrast

On white

7.43

#72408C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#72408C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72408C

7.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72408C	#FFFFFF	#000000	##FFFFFF
##72408C	1.00	7.43	2.83	7.43
#FFFFFF	7.43	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D538F

Deuteranopia (green-blind)

#3D568A

Tritanopia (blue-blind)

#6F4C60

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #72408c;
/* rgb */ color: rgb(114, 64, 140);
/* oklch */ color: oklch(46.5% 0.129 312.8);

Tailwind

colors: {
  custom: {
    50: '#9c77ae',
    500: '#72408c',
    950: '#000000',
  },
}

SCSS

$custom: #72408c;
$custom-light: #9c77ae;
$custom-dark: #000000;

JSON

{
  "hex": "#72408c",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 140
  },
  "hsl": {
    "h": 279.474,
    "s": 37.255,
    "l": 40
  },
  "oklch": {
    "l": 0.46537,
    "c": 0.12862,
    "h": 312.8
  },
  "luminance": 0.09138
}

Semantic roles & 50–950 ramp

primary

#72408C

secondary

#8BB078

accent

#CD5B82

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #72408C

Body copy rendered with the generated semantic roles for this colour.

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