#72408B#72408B

#72408B is a mid, vivid purple. Relative luminance 0.091; OKLCH L 46.5% C 0.127 H 313.2°. Best body text is #FFFFFF at 7.44:1 contrast (WCAG AA passes).

Color values

HEX	#72408B
RGB	rgb(114, 64, 139)
HSL	hsl(280, 37%, 40%)
HSV	hsv(280, 54%, 55%)
CMYK	cmyk(18%, 54%, 0%, 45.5%)
CIE-LAB	lab(36.19, 35.47, -33.25)
CIE-LCH	lch(36.19, 48.62, 316.85°)
OKLab	oklab(46.48% 0.0873 -0.0928)
OKLCH	oklch(46.48% 0.127 313.2)
XYZ	xyz(13.4322, 9.1086, 25.4716)
Luminance	0.0911 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72408B #598B40

analogous

#4D408B #72408B #8B407F

triadic

#72408B #8B7240 #408B72

tetradic

#72408B #8B4D40 #598B40 #407F8B

square

#72408B #8B4D40 #598B40 #407F8B

split-complementary

#72408B #7F8B40 #408B4D

monochromatic

#2D1937 #502D61 #72408B #9357B2 #AE81C5

Accessibility & contrast

On white

7.44

#72408B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#72408B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72408B

7.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72408B	#FFFFFF	#000000	##FFFFFF
##72408B	1.00	7.44	2.82	7.44
#FFFFFF	7.44	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D528E

Deuteranopia (green-blind)

#3D5689

Tritanopia (blue-blind)

#704C5F

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #72408b;
/* rgb */ color: rgb(114, 64, 139);
/* oklch */ color: oklch(46.5% 0.127 313.2);

Tailwind

colors: {
  custom: {
    50: '#9c77ad',
    500: '#72408b',
    950: '#000000',
  },
}

SCSS

$custom: #72408b;
$custom-light: #9c77ad;
$custom-dark: #000000;

JSON

{
  "hex": "#72408b",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 139
  },
  "hsl": {
    "h": 280,
    "s": 36.946,
    "l": 39.804
  },
  "oklch": {
    "l": 0.46478,
    "c": 0.12744,
    "h": 313.2
  },
  "luminance": 0.09108
}

Semantic roles & 50–950 ramp

primary

#72408B

secondary

#8AAF78

accent

#CD5B81

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0910

muted

#7E7B7F

Preview Lab

Preview with #72408B

Body copy rendered with the generated semantic roles for this colour.

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