#724079#724079

#724079 is a mid, moderate purple. Relative luminance 0.086; OKLCH L 45.5% C 0.107 H 322.5°. Best body text is #FFFFFF at 7.71:1 contrast (WCAG AA passes).

Color values

HEX	#724079
RGB	rgb(114, 64, 121)
HSL	hsl(293, 31%, 36%)
HSV	hsv(293, 47%, 47%)
CMYK	cmyk(5.8%, 47.1%, 0%, 52.5%)
CIE-LAB	lab(35.25, 31.47, -23.60)
CIE-LCH	lch(35.25, 39.33, 323.12°)
OKLab	oklab(45.47% 0.0847 -0.0649)
OKLCH	oklch(45.47% 0.107 322.5)
XYZ	xyz(12.2236, 8.6252, 19.1064)
Luminance	0.0862 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724079 #477940

analogous

#564079 #724079 #794064

triadic

#724079 #797240 #407972

tetradic

#724079 #795640 #477940 #406479

square

#724079 #795640 #477940 #406479

split-complementary

#724079 #647940 #407956

monochromatic

#271629 #4C2B51 #724079 #9855A1 #B17AB9

Accessibility & contrast

On white

7.71

#724079 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#724079 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724079

7.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724079	#FFFFFF	#000000	##FFFFFF
##724079	1.00	7.71	2.72	7.71
#FFFFFF	7.71	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#394F7B

Deuteranopia (green-blind)

#475577

Tritanopia (blue-blind)

#744757

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #724079;
/* rgb */ color: rgb(114, 64, 121);
/* oklch */ color: oklch(45.5% 0.107 322.5);

Tailwind

colors: {
  custom: {
    50: '#9c76a0',
    500: '#724079',
    950: '#000000',
  },
}

SCSS

$custom: #724079;
$custom-light: #9c76a0;
$custom-dark: #000000;

JSON

{
  "hex": "#724079",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 121
  },
  "hsl": {
    "h": 292.632,
    "s": 30.811,
    "l": 36.275
  },
  "oklch": {
    "l": 0.45474,
    "c": 0.10675,
    "h": 322.5
  },
  "luminance": 0.08625
}

Semantic roles & 50–950 ramp

primary

#724079

secondary

#77A471

accent

#C7616D

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E090E

muted

#7E7B7E

Preview Lab

Preview with #724079

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →