#724040#724040

#724040 is a dark, moderate red. Relative luminance 0.076; OKLCH L 43.2% C 0.070 H 20.3°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).

Color values

HEX	#724040
RGB	rgb(114, 64, 64)
HSL	hsl(0, 28%, 35%)
HSV	hsv(0, 44%, 45%)
CMYK	cmyk(0%, 43.9%, 43.9%, 55.3%)
CIE-LAB	lab(33.17, 21.72, 9.48)
CIE-LCH	lch(33.17, 23.70, 23.59°)
OKLab	oklab(43.22% 0.0655 0.0243)
OKLCH	oklch(43.22% 0.07 20.3)
XYZ	xyz(9.6987, 7.6152, 5.8086)
Luminance	0.0761 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724040 #407272

analogous

#724059 #724040 #725940

triadic

#724040 #407240 #404072

tetradic

#724040 #597240 #407272 #594072

square

#724040 #597240 #407272 #594072

split-complementary

#724040 #407259 #405972

monochromatic

#241414 #4B2A2A #724040 #995656 #B47979

Accessibility & contrast

On white

8.32

#724040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#724040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #724040

8.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724040	#FFFFFF	#000000	##FFFFFF
##724040	1.00	8.32	2.52	8.32
#FFFFFF	8.32	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4840

Deuteranopia (green-blind)

#57523F

Tritanopia (blue-blind)

#7B3A40

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #724040;
/* rgb */ color: rgb(114, 64, 64);
/* oklch */ color: oklch(43.2% 0.070 20.3);

Tailwind

colors: {
  custom: {
    50: '#9d7574',
    500: '#724040',
    950: '#000000',
  },
}

SCSS

$custom: #724040;
$custom-light: #9d7574;
$custom-dark: #000000;

JSON

{
  "hex": "#724040",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 28.09,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43217,
    "c": 0.0699,
    "h": 20.3
  },
  "luminance": 0.07614
}

Semantic roles & 50–950 ramp

primary

#724040

secondary

#6F9F9F

accent

#C4C463

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0808

muted

#7E7B7B

Preview Lab

Preview with #724040

Body copy rendered with the generated semantic roles for this colour.

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