#72401E#72401E
#72401E is a dark, moderate orange. Relative luminance 0.073; OKLCH L 42.6% C 0.084 H 52.6°. Best body text is #FFFFFF at 8.51:1 contrast (WCAG AA passes).
Color values
| HEX | #72401E |
|---|---|
| RGB | rgb(114, 64, 30) |
| HSL | hsl(24, 58%, 28%) |
| HSV | hsv(24, 74%, 45%) |
| CMYK | cmyk(0%, 43.9%, 73.7%, 55.3%) |
| CIE-LAB | lab(32.57, 18.63, 29.51) |
| CIE-LCH | lch(32.57, 34.90, 57.74°) |
| OKLab | oklab(42.56% 0.0512 0.0669) |
| OKLCH | oklch(42.56% 0.084 52.6) |
| XYZ | xyz(9.0079, 7.3389, 2.1702) |
| Luminance | 0.0734 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.70
Milk Chocolate
#7F4E1E
ΔE00 6.05
Brown (survey)
#653700
ΔE00 6.09
Saddlebrown
#8B4513
ΔE00 6.29
Chestnut
#742802
ΔE00 7.59
Reddish Brown
#7F2B0A
ΔE00 8.09
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72401E #1E5072
analogous
#721E26 #72401E #726A1E
triadic
#72401E #1E7240 #401E72
tetradic
#72401E #26721E #1E5072 #6A1E72
square
#72401E #26721E #1E5072 #6A1E72
split-complementary
#72401E #1E726A #1E2672
monochromatic
#180E06 #422511 #72401E #A25B2B #CC783E
Accessibility & contrast
On white
8.51
#72401E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.47
#72401E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72401E
8.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72401E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72401E | 1.00 | 8.51 | 2.47 | 8.51 |
| #FFFFFF | 8.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.47 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E461A
Deuteranopia (green-blind)
#5A511E
Tritanopia (blue-blind)
#7D3638
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #72401e; /* rgb */ color: rgb(114, 64, 30); /* oklch */ color: oklch(42.6% 0.084 52.6);
Tailwind
colors: {
custom: {
50: '#9f755b',
500: '#72401e',
950: '#000000',
},
}SCSS
$custom: #72401e; $custom-light: #9f755b; $custom-dark: #000000;
JSON
{
"hex": "#72401e",
"rgb": {
"r": 114,
"g": 64,
"b": 30
},
"hsl": {
"h": 24.286,
"s": 58.333,
"l": 28.235
},
"oklch": {
"l": 0.42559,
"c": 0.0842,
"h": 52.6
},
"luminance": 0.07338
}Semantic roles & 50–950 ramp
primary
#72401E
secondary
#467FA6
accent
#A3E246
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79