#72401C#72401C
#72401C is a dark, moderate orange. Relative luminance 0.073; OKLCH L 42.5% C 0.085 H 53.7°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).
Color values
| HEX | #72401C |
|---|---|
| RGB | rgb(114, 64, 28) |
| HSL | hsl(25, 61%, 28%) |
| HSV | hsv(25, 75%, 45%) |
| CMYK | cmyk(0%, 43.9%, 75.4%, 55.3%) |
| CIE-LAB | lab(32.54, 18.51, 30.58) |
| CIE-LCH | lch(32.54, 35.75, 58.81°) |
| OKLab | oklab(42.54% 0.0505 0.0687) |
| OKLCH | oklch(42.54% 0.085 53.7) |
| XYZ | xyz(8.9832, 7.3290, 2.0399) |
| Luminance | 0.0733 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.17
Brown (survey)
#653700
ΔE00 5.60
Milk Chocolate
#7F4E1E
ΔE00 5.69
Saddlebrown
#8B4513
ΔE00 6.11
Chestnut
#742802
ΔE00 7.71
Reddish Brown
#7F2B0A
ΔE00 8.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72401C #1C4E72
analogous
#721C23 #72401C #726B1C
triadic
#72401C #1C7240 #401C72
tetradic
#72401C #23721C #1C4E72 #6B1C72
square
#72401C #23721C #1C4E72 #6B1C72
split-complementary
#72401C #1C726B #1C2372
monochromatic
#190E06 #412410 #72401C #A35C28 #CF783A
Accessibility & contrast
On white
8.52
#72401C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.47
#72401C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72401C
8.52:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72401C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72401C | 1.00 | 8.52 | 2.47 | 8.52 |
| #FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.47 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4618
Deuteranopia (green-blind)
#5A511C
Tritanopia (blue-blind)
#7D3538
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #72401c; /* rgb */ color: rgb(114, 64, 28); /* oklch */ color: oklch(42.5% 0.085 53.7);
Tailwind
colors: {
custom: {
50: '#9f755a',
500: '#72401c',
950: '#000000',
},
}SCSS
$custom: #72401c; $custom-light: #9f755a; $custom-dark: #000000;
JSON
{
"hex": "#72401c",
"rgb": {
"r": 114,
"g": 64,
"b": 28
},
"hsl": {
"h": 25.116,
"s": 60.563,
"l": 27.843
},
"oklch": {
"l": 0.42535,
"c": 0.08528,
"h": 53.7
},
"luminance": 0.07328
}Semantic roles & 50–950 ramp
primary
#72401C
secondary
#437DA6
accent
#A1E444
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79