#72401B#72401B
#72401B is a dark, moderate orange. Relative luminance 0.073; OKLCH L 42.5% C 0.086 H 54.2°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).
Color values
| HEX | #72401B |
|---|---|
| RGB | rgb(114, 64, 27) |
| HSL | hsl(26, 62%, 28%) |
| HSV | hsv(26, 76%, 45%) |
| CMYK | cmyk(0%, 43.9%, 76.3%, 55.3%) |
| CIE-LAB | lab(32.53, 18.46, 31.10) |
| CIE-LCH | lch(32.53, 36.17, 59.32°) |
| OKLab | oklab(42.52% 0.0501 0.0696) |
| OKLCH | oklch(42.52% 0.086 54.2) |
| XYZ | xyz(8.9714, 7.3243, 1.9780) |
| Luminance | 0.0732 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 4.92
Brown (survey)
#653700
ΔE00 5.37
Milk Chocolate
#7F4E1E
ΔE00 5.53
Saddlebrown
#8B4513
ΔE00 6.05
Chestnut
#742802
ΔE00 7.79
Reddish Brown
#7F2B0A
ΔE00 8.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72401B #1B4D72
analogous
#721B22 #72401B #726B1B
triadic
#72401B #1B7240 #401B72
tetradic
#72401B #22721B #1B4D72 #6B1B72
square
#72401B #22721B #1B4D72 #6B1B72
split-complementary
#72401B #1B726B #1B2272
monochromatic
#190E06 #41240F #72401B #A35C27 #D07838
Accessibility & contrast
On white
8.52
#72401B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.46
#72401B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72401B
8.52:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72401B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72401B | 1.00 | 8.52 | 2.46 | 8.52 |
| #FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4617
Deuteranopia (green-blind)
#5B511B
Tritanopia (blue-blind)
#7D3538
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #72401b; /* rgb */ color: rgb(114, 64, 27); /* oklch */ color: oklch(42.5% 0.086 54.2);
Tailwind
colors: {
custom: {
50: '#9f7559',
500: '#72401b',
950: '#000000',
},
}SCSS
$custom: #72401b; $custom-light: #9f7559; $custom-dark: #000000;
JSON
{
"hex": "#72401b",
"rgb": {
"r": 114,
"g": 64,
"b": 27
},
"hsl": {
"h": 25.517,
"s": 61.702,
"l": 27.647
},
"oklch": {
"l": 0.42524,
"c": 0.0858,
"h": 54.2
},
"luminance": 0.07323
}Semantic roles & 50–950 ramp
primary
#72401B
secondary
#427CA7
accent
#A0E543
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79