#723FBF#723FBF

#723FBF is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.190 H 297.3°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#723FBF
RGB	rgb(114, 63, 191)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 67%, 75%)
CMYK	cmyk(40.3%, 67%, 0%, 25.1%)
CIE-LAB	lab(39.40, 48.96, -59.22)
CIE-LCH	lch(39.40, 76.84, 309.58°)
OKLab	oklab(49.9% 0.0872 -0.169)
OKLCH	oklch(49.9% 0.19 297.3)
XYZ	xyz(18.1185, 10.8937, 50.4282)
Luminance	0.1089 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FBF #8CBF3F

analogous

#3F4CBF #723FBF #B23FBF

triadic

#723FBF #BF723F #3FBF72

tetradic

#723FBF #BF3F4C #8CBF3F #3FBFB2

square

#723FBF #BF3F4C #8CBF3F #3FBFB2

split-complementary

#723FBF #BFB23F #4CBF3F

monochromatic

#3B2163 #573091 #723FBF #946DCF #B59BDE

Accessibility & contrast

On white

6.61

#723FBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#723FBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723FBF

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FBF	#FFFFFF	#000000	##FFFFFF
##723FBF	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC3

Deuteranopia (green-blind)

#005BBC

Tritanopia (blue-blind)

#5F5D7A

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #723fbf;
/* rgb */ color: rgb(114, 63, 191);
/* oklch */ color: oklch(49.9% 0.190 297.3);

Tailwind

colors: {
  custom: {
    50: '#a077d3',
    500: '#723fbf',
    950: '#000000',
  },
}

SCSS

$custom: #723fbf;
$custom-light: #a077d3;
$custom-dark: #000000;

JSON

{
  "hex": "#723fbf",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 191
  },
  "hsl": {
    "h": 263.906,
    "s": 50.394,
    "l": 49.804
  },
  "oklch": {
    "l": 0.499,
    "c": 0.19015,
    "h": 297.3
  },
  "luminance": 0.10894
}

Semantic roles & 50–950 ramp

primary

#723FBF

secondary

#B3CA90

accent

#DA4EA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723FBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →