#723FBE#723FBE

#723FBE is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.8% C 0.189 H 297.5°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#723FBE
RGB	rgb(114, 63, 190)
HSL	hsl(264, 50%, 50%)
HSV	hsv(264, 67%, 75%)
CMYK	cmyk(40%, 66.8%, 0%, 25.5%)
CIE-LAB	lab(39.33, 48.70, -58.76)
CIE-LCH	lch(39.33, 76.32, 309.66°)
OKLab	oklab(49.82% 0.0873 -0.1676)
OKLCH	oklch(49.82% 0.189 297.5)
XYZ	xyz(18.0088, 10.8498, 49.8506)
Luminance	0.1085 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FBE #8BBE3F

analogous

#3F4CBE #723FBE #B13FBE

triadic

#723FBE #BE723F #3FBE72

tetradic

#723FBE #BE3F4C #8BBE3F #3FBEB1

square

#723FBE #BE3F4C #8BBE3F #3FBEB1

split-complementary

#723FBE #BEB13F #4CBE3F

monochromatic

#3B2162 #563090 #723FBE #936CCE #B59ADD

Accessibility & contrast

On white

6.62

#723FBE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#723FBE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723FBE

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FBE	#FFFFFF	#000000	##FFFFFF
##723FBE	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC2

Deuteranopia (green-blind)

#005BBB

Tritanopia (blue-blind)

#5F5D79

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #723fbe;
/* rgb */ color: rgb(114, 63, 190);
/* oklch */ color: oklch(49.8% 0.189 297.5);

Tailwind

colors: {
  custom: {
    50: '#a077d2',
    500: '#723fbe',
    950: '#000000',
  },
}

SCSS

$custom: #723fbe;
$custom-light: #a077d2;
$custom-dark: #000000;

JSON

{
  "hex": "#723fbe",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 190
  },
  "hsl": {
    "h": 264.094,
    "s": 50.198,
    "l": 49.608
  },
  "oklch": {
    "l": 0.49824,
    "c": 0.18899,
    "h": 297.5
  },
  "luminance": 0.1085
}

Semantic roles & 50–950 ramp

primary

#723FBE

secondary

#B2C98F

accent

#DA4EA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723FBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →