#723FBA#723FBA

#723FBA is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.5% C 0.184 H 298.4°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#723FBA
RGB	rgb(114, 63, 186)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38.7%, 66.1%, 0%, 27.1%)
CIE-LAB	lab(39.03, 47.66, -56.89)
CIE-LCH	lch(39.03, 74.21, 309.96°)
OKLab	oklab(49.52% 0.0878 -0.1621)
OKLCH	oklch(49.52% 0.184 298.4)
XYZ	xyz(17.5776, 10.6774, 47.5797)
Luminance	0.1068 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.66

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FBA #87BA3F

analogous

#3F4ABA #723FBA #B03FBA

triadic

#723FBA #BA723F #3FBA72

tetradic

#723FBA #BA3F4A #87BA3F #3FBAB0

square

#723FBA #BA3F4A #87BA3F #3FBAB0

split-complementary

#723FBA #BAB03F #4ABA3F

monochromatic

#3A205F #56308C #723FBA #936ACC #B497DC

Accessibility & contrast

On white

6.70

#723FBA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#723FBA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723FBA

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FBA	#FFFFFF	#000000	##FFFFFF
##723FBA	1.00	6.70	3.14	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CBE

Deuteranopia (green-blind)

#005BB7

Tritanopia (blue-blind)

#615B77

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723fba;
/* rgb */ color: rgb(114, 63, 186);
/* oklch */ color: oklch(49.5% 0.184 298.4);

Tailwind

colors: {
  custom: {
    50: '#a077d0',
    500: '#723fba',
    950: '#000000',
  },
}

SCSS

$custom: #723fba;
$custom-light: #a077d0;
$custom-dark: #000000;

JSON

{
  "hex": "#723fba",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 186
  },
  "hsl": {
    "h": 264.878,
    "s": 49.398,
    "l": 48.824
  },
  "oklch": {
    "l": 0.49519,
    "c": 0.18437,
    "h": 298.4
  },
  "luminance": 0.10678
}

Semantic roles & 50–950 ramp

primary

#723FBA

secondary

#AFC88D

accent

#D94FA0

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723FBA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →