#723FA5#723FA5

#723FA5 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.0% C 0.160 H 304.0°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).

Color values

HEX	#723FA5
RGB	rgb(114, 63, 165)
HSL	hsl(270, 45%, 45%)
HSV	hsv(270, 62%, 65%)
CMYK	cmyk(30.9%, 61.8%, 0%, 35.3%)
CIE-LAB	lab(37.57, 42.31, -46.79)
CIE-LCH	lch(37.57, 63.08, 312.12°)
OKLab	oklab(48% 0.0894 -0.1325)
OKLCH	oklch(48% 0.16 304)
XYZ	xyz(15.5069, 9.8491, 36.6741)
Luminance	0.0985 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FA5 #72A53F

analogous

#3F3FA5 #723FA5 #A53FA5

triadic

#723FA5 #A5723F #3FA572

tetradic

#723FA5 #A53F3F #72A53F #3FA5A5

square

#723FA5 #A53F3F #72A53F #3FA5A5

split-complementary

#723FA5 #A5A53F #3FA53F

monochromatic

#351D4C #532E79 #723FA5 #915FC2 #AF8CD3

Accessibility & contrast

On white

7.07

#723FA5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#723FA5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723FA5

7.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FA5	#FFFFFF	#000000	##FFFFFF
##723FA5	1.00	7.07	2.97	7.07
#FFFFFF	7.07	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0357A8

Deuteranopia (green-blind)

#2558A3

Tritanopia (blue-blind)

#69546C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723fa5;
/* rgb */ color: rgb(114, 63, 165);
/* oklch */ color: oklch(48.0% 0.160 304.0);

Tailwind

colors: {
  custom: {
    50: '#9e77c0',
    500: '#723fa5',
    950: '#000000',
  },
}

SCSS

$custom: #723fa5;
$custom-light: #9e77c0;
$custom-dark: #000000;

JSON

{
  "hex": "#723fa5",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 165
  },
  "hsl": {
    "h": 270,
    "s": 44.737,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47998,
    "c": 0.1598,
    "h": 304
  },
  "luminance": 0.09849
}

Semantic roles & 50–950 ramp

primary

#723FA5

secondary

#A0BE82

accent

#D45394

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723FA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →