#723FA4#723FA4

#723FA4 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.9% C 0.159 H 304.3°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#723FA4
RGB	rgb(114, 63, 164)
HSL	hsl(270, 44%, 45%)
HSV	hsv(270, 62%, 64%)
CMYK	cmyk(30.5%, 61.6%, 0%, 35.7%)
CIE-LAB	lab(37.50, 42.06, -46.30)
CIE-LCH	lch(37.50, 62.55, 312.25°)
OKLab	oklab(47.93% 0.0894 -0.131)
OKLCH	oklch(47.93% 0.159 304.3)
XYZ	xyz(15.4163, 9.8128, 36.1967)
Luminance	0.0981 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FA4 #71A43F

analogous

#403FA4 #723FA4 #A43FA4

triadic

#723FA4 #A4723F #3FA472

tetradic

#723FA4 #A4403F #71A43F #3FA4A4

square

#723FA4 #A4403F #71A43F #3FA4A4

split-complementary

#723FA4 #A4A43F #3FA440

monochromatic

#351D4C #532E78 #723FA4 #915FC1 #AF8BD2

Accessibility & contrast

On white

7.09

#723FA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#723FA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723FA4

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FA4	#FFFFFF	#000000	##FFFFFF
##723FA4	1.00	7.09	2.96	7.09
#FFFFFF	7.09	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0657A7

Deuteranopia (green-blind)

#2758A2

Tritanopia (blue-blind)

#69546B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723fa4;
/* rgb */ color: rgb(114, 63, 164);
/* oklch */ color: oklch(47.9% 0.159 304.3);

Tailwind

colors: {
  custom: {
    50: '#9e77c0',
    500: '#723fa4',
    950: '#000000',
  },
}

SCSS

$custom: #723fa4;
$custom-light: #9e77c0;
$custom-dark: #000000;

JSON

{
  "hex": "#723fa4",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 164
  },
  "hsl": {
    "h": 270.297,
    "s": 44.493,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47929,
    "c": 0.15863,
    "h": 304.3
  },
  "luminance": 0.09813
}

Semantic roles & 50–950 ramp

primary

#723FA4

secondary

#9FBD82

accent

#D45493

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723FA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →