#723FA3#723FA3

#723FA3 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.9% C 0.157 H 304.6°. Best body text is #FFFFFF at 7.11:1 contrast (WCAG AA passes).

Color values

HEX	#723FA3
RGB	rgb(114, 63, 163)
HSL	hsl(271, 44%, 44%)
HSV	hsv(271, 61%, 64%)
CMYK	cmyk(30.1%, 61.3%, 0%, 36.1%)
CIE-LAB	lab(37.44, 41.81, -45.80)
CIE-LCH	lch(37.44, 62.02, 312.39°)
OKLab	oklab(47.86% 0.0895 -0.1296)
OKLCH	oklch(47.86% 0.157 304.6)
XYZ	xyz(15.3263, 9.7768, 35.7229)
Luminance	0.0978 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723FA3 #70A33F

analogous

#403FA3 #723FA3 #A33FA2

triadic

#723FA3 #A3723F #3FA372

tetradic

#723FA3 #A3403F #70A33F #3FA2A3

square

#723FA3 #A3403F #70A33F #3FA2A3

split-complementary

#723FA3 #A2A33F #3FA340

monochromatic

#341D4B #532E77 #723FA3 #915EC1 #AF8AD2

Accessibility & contrast

On white

7.11

#723FA3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#723FA3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723FA3

7.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723FA3	#FFFFFF	#000000	##FFFFFF
##723FA3	1.00	7.11	2.96	7.11
#FFFFFF	7.11	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A57A6

Deuteranopia (green-blind)

#2858A1

Tritanopia (blue-blind)

#69536B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723fa3;
/* rgb */ color: rgb(114, 63, 163);
/* oklch */ color: oklch(47.9% 0.157 304.6);

Tailwind

colors: {
  custom: {
    50: '#9e77bf',
    500: '#723fa3',
    950: '#000000',
  },
}

SCSS

$custom: #723fa3;
$custom-light: #9e77bf;
$custom-dark: #000000;

JSON

{
  "hex": "#723fa3",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 163
  },
  "hsl": {
    "h": 270.6,
    "s": 44.248,
    "l": 44.314
  },
  "oklch": {
    "l": 0.4786,
    "c": 0.15745,
    "h": 304.6
  },
  "luminance": 0.09777
}

Semantic roles & 50–950 ramp

primary

#723FA3

secondary

#9EBD81

accent

#D45493

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723FA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →