#723F40#723F40

#723F40 is a dark, moderate red. Relative luminance 0.075; OKLCH L 43.0% C 0.071 H 19.2°. Best body text is #FFFFFF at 8.40:1 contrast (WCAG AA passes).

Color values

HEX	#723F40
RGB	rgb(114, 63, 64)
HSL	hsl(359, 29%, 35%)
HSV	hsv(359, 45%, 45%)
CMYK	cmyk(0%, 44.7%, 43.9%, 55.3%)
CIE-LAB	lab(32.93, 22.31, 9.15)
CIE-LCH	lch(32.93, 24.11, 22.29°)
OKLab	oklab(43.03% 0.0673 0.0235)
OKLCH	oklch(43.03% 0.071 19.2)
XYZ	xyz(9.6429, 7.5034, 5.7900)
Luminance	0.0750 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723F40 #3F7271

analogous

#723F59 #723F40 #72583F

triadic

#723F40 #40723F #3F4072

tetradic

#723F40 #59723F #3F7271 #583F72

square

#723F40 #59723F #3F7271 #583F72

split-complementary

#723F40 #3F7258 #3F5972

monochromatic

#231314 #4B292A #723F40 #995556 #B47779

Accessibility & contrast

On white

8.40

#723F40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#723F40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723F40

8.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723F40	#FFFFFF	#000000	##FFFFFF
##723F40	1.00	8.40	2.50	8.40
#FFFFFF	8.40	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494740

Deuteranopia (green-blind)

#56513F

Tritanopia (blue-blind)

#7B3940

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #723f40;
/* rgb */ color: rgb(114, 63, 64);
/* oklch */ color: oklch(43.0% 0.071 19.2);

Tailwind

colors: {
  custom: {
    50: '#9d7574',
    500: '#723f40',
    950: '#000000',
  },
}

SCSS

$custom: #723f40;
$custom-light: #9d7574;
$custom-dark: #000000;

JSON

{
  "hex": "#723f40",
  "rgb": {
    "r": 114,
    "g": 63,
    "b": 64
  },
  "hsl": {
    "h": 358.824,
    "s": 28.814,
    "l": 34.706
  },
  "oklch": {
    "l": 0.43032,
    "c": 0.07132,
    "h": 19.2
  },
  "luminance": 0.07503
}

Semantic roles & 50–950 ramp

primary

#723F40

secondary

#6E9F9E

accent

#C5C363

background

#F9F7F7

surface

#F2EDED

border

#CCC8C8

text

#0E0808

muted

#7E7B7B

Preview Lab

Preview with #723F40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →