#723F13#723F13
#723F13 is a dark, moderate orange. Relative luminance 0.072; OKLCH L 42.3% C 0.090 H 56.7°. Best body text is #FFFFFF at 8.62:1 contrast (WCAG AA passes).
Color values
| HEX | #723F13 |
|---|---|
| RGB | rgb(114, 63, 19) |
| HSL | hsl(28, 71%, 26%) |
| HSV | hsv(28, 83%, 45%) |
| CMYK | cmyk(0%, 44.7%, 83.3%, 55.3%) |
| CIE-LAB | lab(32.21, 18.68, 34.80) |
| CIE-LCH | lch(32.21, 39.49, 61.77°) |
| OKLab | oklab(42.26% 0.0495 0.0755) |
| OKLCH | oklch(42.26% 0.09 56.7) |
| XYZ | xyz(8.8353, 7.1804, 1.5366) |
| Luminance | 0.0718 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 3.45
Brown (survey)
#653700
ΔE00 4.08
Milk Chocolate
#7F4E1E
ΔE00 5.09
Saddlebrown
#8B4513
ΔE00 5.88
Medium Brown
#7F5112
ΔE00 7.54
Chestnut
#742802
ΔE00 8.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723F13 #134672
analogous
#721317 #723F13 #726E13
triadic
#723F13 #13723F #3F1372
tetradic
#723F13 #177213 #134672 #6E1372
square
#723F13 #177213 #134672 #6E1372
split-complementary
#723F13 #13726E #131772
monochromatic
#1A0E04 #3E220A #723F13 #A65C1C #DB7925
Accessibility & contrast
On white
8.62
#723F13 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.44
#723F13 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723F13
8.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723F13 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723F13 | 1.00 | 8.62 | 2.44 | 8.62 |
| #FFFFFF | 8.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.44 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E450C
Deuteranopia (green-blind)
#5A5013
Tritanopia (blue-blind)
#7D3436
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #723f13; /* rgb */ color: rgb(114, 63, 19); /* oklch */ color: oklch(42.3% 0.090 56.7);
Tailwind
colors: {
custom: {
50: '#a07454',
500: '#723f13',
950: '#000000',
},
}SCSS
$custom: #723f13; $custom-light: #a07454; $custom-dark: #000000;
JSON
{
"hex": "#723f13",
"rgb": {
"r": 114,
"g": 63,
"b": 19
},
"hsl": {
"h": 27.789,
"s": 71.429,
"l": 26.078
},
"oklch": {
"l": 0.42255,
"c": 0.09026,
"h": 56.7
},
"luminance": 0.07179
}Semantic roles & 50–950 ramp
primary
#723F13
secondary
#3875A9
accent
#9BEE3A
background
#FAF7F5
surface
#F4EDE8
border
#CEC8C4
text
#100803
muted
#7F7B78