#723EB9#723EB9

#723EB9 is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.3% C 0.185 H 298.8°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#723EB9
RGB	rgb(114, 62, 185)
HSL	hsl(265, 50%, 48%)
HSV	hsv(265, 66%, 73%)
CMYK	cmyk(38.4%, 66.5%, 0%, 27.5%)
CIE-LAB	lab(38.77, 47.92, -56.72)
CIE-LCH	lch(38.77, 74.26, 310.19°)
OKLab	oklab(49.31% 0.089 -0.1616)
OKLCH	oklch(49.31% 0.185 298.8)
XYZ	xyz(17.4168, 10.5252, 47.0035)
Luminance	0.1052 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.80

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EB9 #85B93E

analogous

#3E47B9 #723EB9 #AF3EB9

triadic

#723EB9 #B9723E #3EB972

tetradic

#723EB9 #B93E47 #85B93E #3EB9AF

square

#723EB9 #B93E47 #85B93E #3EB9AF

split-complementary

#723EB9 #B9AF3E #47B93E

monochromatic

#3A1F5D #562F8B #723EB9 #9268CC #B396DC

Accessibility & contrast

On white

6.76

#723EB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#723EB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723EB9

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EB9	#FFFFFF	#000000	##FFFFFF
##723EB9	1.00	6.76	3.11	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#625A76

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723eb9;
/* rgb */ color: rgb(114, 62, 185);
/* oklch */ color: oklch(49.3% 0.185 298.8);

Tailwind

colors: {
  custom: {
    50: '#a077cf',
    500: '#723eb9',
    950: '#000000',
  },
}

SCSS

$custom: #723eb9;
$custom-light: #a077cf;
$custom-dark: #000000;

JSON

{
  "hex": "#723eb9",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 185
  },
  "hsl": {
    "h": 265.366,
    "s": 49.798,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49307,
    "c": 0.18452,
    "h": 298.8
  },
  "luminance": 0.10525
}

Semantic roles & 50–950 ramp

primary

#723EB9

secondary

#AEC78C

accent

#D94E9F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723EB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →