#723EB7#723EB7
#723EB7 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.2% C 0.182 H 299.3°. Best body text is #FFFFFF at 6.80:1 contrast (WCAG AA passes).
Color values
| HEX | #723EB7 |
|---|---|
| RGB | rgb(114, 62, 183) |
| HSL | hsl(266, 49%, 48%) |
| HSV | hsv(266, 66%, 72%) |
| CMYK | cmyk(37.7%, 66.1%, 0%, 28.2%) |
| CIE-LAB | lab(38.62, 47.41, -55.78) |
| CIE-LCH | lch(38.62, 73.21, 310.36°) |
| OKLab | oklab(49.16% 0.0892 -0.1589) |
| OKLCH | oklch(49.16% 0.182 299.3) |
| XYZ | xyz(17.2072, 10.4414, 45.8994) |
| Luminance | 0.1044 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluey Purple
#6241C7
ΔE00 4.03
Rebeccapurple
#663399
ΔE00 5.52
Blue With A Hint Of Purple
#533CC6
ΔE00 5.83
Blurple
#5539CC
ΔE00 5.90
Royal Purple
#7851A9
ΔE00 5.94
Ocean Blue
#4F42B5
ΔE00 6.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723EB7 #83B73E
analogous
#3E46B7 #723EB7 #AE3EB7
triadic
#723EB7 #B7723E #3EB772
tetradic
#723EB7 #B73E46 #83B73E #3EB7AE
square
#723EB7 #B73E46 #83B73E #3EB7AE
split-complementary
#723EB7 #B7AE3E #46B73E
monochromatic
#391F5C #562F89 #723EB7 #9267CB #B394DB
Accessibility & contrast
On white
6.80
#723EB7 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.09
#723EB7 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #723EB7
6.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723EB7 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723EB7 | 1.00 | 6.80 | 3.09 | 6.80 |
| #FFFFFF | 6.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BBB
Deuteranopia (green-blind)
#005AB4
Tritanopia (blue-blind)
#625A75
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #723eb7; /* rgb */ color: rgb(114, 62, 183); /* oklch */ color: oklch(49.2% 0.182 299.3);
Tailwind
colors: {
custom: {
50: '#a077cd',
500: '#723eb7',
950: '#000000',
},
}SCSS
$custom: #723eb7; $custom-light: #a077cd; $custom-dark: #000000;
JSON
{
"hex": "#723eb7",
"rgb": {
"r": 114,
"g": 62,
"b": 183
},
"hsl": {
"h": 265.785,
"s": 49.388,
"l": 48.039
},
"oklch": {
"l": 0.49156,
"c": 0.18222,
"h": 299.3
},
"luminance": 0.10442
}Semantic roles & 50–950 ramp
primary
#723EB7
secondary
#ADC68A
accent
#D94F9E
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#0F0914
muted
#7F7B82