#723EB5#723EB5

#723EB5 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.0% C 0.180 H 299.8°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#723EB5
RGB	rgb(114, 62, 181)
HSL	hsl(266, 49%, 48%)
HSV	hsv(266, 66%, 71%)
CMYK	cmyk(37%, 65.7%, 0%, 29%)
CIE-LAB	lab(38.48, 46.89, -54.84)
CIE-LCH	lch(38.48, 72.15, 310.54°)
OKLab	oklab(49.01% 0.0895 -0.1561)
OKLCH	oklch(49.01% 0.18 299.8)
XYZ	xyz(17.0005, 10.3587, 44.8109)
Luminance	0.1036 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EB5 #81B53E

analogous

#3E46B5 #723EB5 #AD3EB5

triadic

#723EB5 #B5723E #3EB572

tetradic

#723EB5 #B53E46 #81B53E #3EB5AD

square

#723EB5 #B53E46 #81B53E #3EB5AD

split-complementary

#723EB5 #B5AD3E #46B53E

monochromatic

#391F5A #552E87 #723EB5 #9266CA #B293DA

Accessibility & contrast

On white

6.84

#723EB5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#723EB5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723EB5

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EB5	#FFFFFF	#000000	##FFFFFF
##723EB5	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB9

Deuteranopia (green-blind)

#005AB2

Tritanopia (blue-blind)

#635974

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723eb5;
/* rgb */ color: rgb(114, 62, 181);
/* oklch */ color: oklch(49.0% 0.180 299.8);

Tailwind

colors: {
  custom: {
    50: '#a077cc',
    500: '#723eb5',
    950: '#000000',
  },
}

SCSS

$custom: #723eb5;
$custom-light: #a077cc;
$custom-dark: #000000;

JSON

{
  "hex": "#723eb5",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 181
  },
  "hsl": {
    "h": 266.218,
    "s": 48.971,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49006,
    "c": 0.17991,
    "h": 299.8
  },
  "luminance": 0.10359
}

Semantic roles & 50–950 ramp

primary

#723EB5

secondary

#ABC589

accent

#D94F9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723EB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →