#723EB3#723EB3

#723EB3 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.9% C 0.178 H 300.3°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX	#723EB3
RGB	rgb(114, 62, 179)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 65%, 70%)
CMYK	cmyk(36.3%, 65.4%, 0%, 29.8%)
CIE-LAB	lab(38.34, 46.38, -53.89)
CIE-LCH	lch(38.34, 71.10, 310.72°)
OKLab	oklab(48.86% 0.0897 -0.1533)
OKLCH	oklch(48.86% 0.178 300.3)
XYZ	xyz(16.7968, 10.2772, 43.7379)
Luminance	0.1028 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EB3 #7FB33E

analogous

#3E44B3 #723EB3 #AD3EB3

triadic

#723EB3 #B3723E #3EB372

tetradic

#723EB3 #B33E44 #7FB33E #3EB3AD

square

#723EB3 #B33E44 #7FB33E #3EB3AD

split-complementary

#723EB3 #B3AD3E #44B33E

monochromatic

#381F58 #552E86 #723EB3 #9165CA #B292D9

Accessibility & contrast

On white

6.87

#723EB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#723EB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723EB3

6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EB3	#FFFFFF	#000000	##FFFFFF
##723EB3	1.00	6.87	3.06	6.87
#FFFFFF	6.87	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB7

Deuteranopia (green-blind)

#0259B0

Tritanopia (blue-blind)

#645873

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723eb3;
/* rgb */ color: rgb(114, 62, 179);
/* oklch */ color: oklch(48.9% 0.178 300.3);

Tailwind

colors: {
  custom: {
    50: '#9f76ca',
    500: '#723eb3',
    950: '#000000',
  },
}

SCSS

$custom: #723eb3;
$custom-light: #9f76ca;
$custom-dark: #000000;

JSON

{
  "hex": "#723eb3",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 179
  },
  "hsl": {
    "h": 266.667,
    "s": 48.548,
    "l": 47.255
  },
  "oklch": {
    "l": 0.48858,
    "c": 0.17759,
    "h": 300.3
  },
  "luminance": 0.10277
}

Semantic roles & 50–950 ramp

primary

#723EB3

secondary

#AAC588

accent

#D8509B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723EB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →