#723EA7#723EA7

#723EA7 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.0% C 0.164 H 303.6°. Best body text is #FFFFFF at 7.09:1 contrast (WCAG AA passes).

Color values

HEX	#723EA7
RGB	rgb(114, 62, 167)
HSL	hsl(270, 46%, 45%)
HSV	hsv(270, 63%, 65%)
CMYK	cmyk(31.7%, 62.9%, 0%, 34.5%)
CIE-LAB	lab(37.50, 43.34, -48.09)
CIE-LCH	lch(37.50, 64.74, 312.03°)
OKLab	oklab(47.99% 0.0906 -0.1363)
OKLCH	oklch(47.99% 0.164 303.6)
XYZ	xyz(15.6355, 9.8127, 37.6220)
Luminance	0.0981 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EA7 #73A73E

analogous

#3E3FA7 #723EA7 #A73EA7

triadic

#723EA7 #A7723E #3EA772

tetradic

#723EA7 #A73E3F #73A73E #3EA7A7

square

#723EA7 #A73E3F #73A73E #3EA7A7

split-complementary

#723EA7 #A7A73E #3FA73E

monochromatic

#351D4E #542D7A #723EA7 #915FC3 #AF8BD4

Accessibility & contrast

On white

7.09

#723EA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#723EA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723EA7

7.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EA7	#FFFFFF	#000000	##FFFFFF
##723EA7	1.00	7.09	2.96	7.09
#FFFFFF	7.09	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AA

Deuteranopia (green-blind)

#2158A5

Tritanopia (blue-blind)

#68546D

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723ea7;
/* rgb */ color: rgb(114, 62, 167);
/* oklch */ color: oklch(48.0% 0.164 303.6);

Tailwind

colors: {
  custom: {
    50: '#9e76c2',
    500: '#723ea7',
    950: '#000000',
  },
}

SCSS

$custom: #723ea7;
$custom-light: #9e76c2;
$custom-dark: #000000;

JSON

{
  "hex": "#723ea7",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 167
  },
  "hsl": {
    "h": 269.714,
    "s": 45.852,
    "l": 44.902
  },
  "oklch": {
    "l": 0.47993,
    "c": 0.16363,
    "h": 303.6
  },
  "luminance": 0.09813
}

Semantic roles & 50–950 ramp

primary

#723EA7

secondary

#A1BF82

accent

#D65295

background

#FAF7FC

surface

#F3EDF8

border

#CDC8D1

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723EA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →