#723EA4#723EA4

#723EA4 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.8% C 0.160 H 304.5°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#723EA4
RGB	rgb(114, 62, 164)
HSL	hsl(271, 45%, 44%)
HSV	hsv(271, 62%, 64%)
CMYK	cmyk(30.5%, 62.2%, 0%, 35.7%)
CIE-LAB	lab(37.30, 42.59, -46.62)
CIE-LCH	lch(37.30, 63.15, 312.42°)
OKLab	oklab(47.78% 0.0907 -0.132)
OKLCH	oklch(47.78% 0.16 304.5)
XYZ	xyz(15.3614, 9.7031, 36.1784)
Luminance	0.0970 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EA4 #70A43E

analogous

#3F3EA4 #723EA4 #A43EA3

triadic

#723EA4 #A4723E #3EA472

tetradic

#723EA4 #A43F3E #70A43E #3EA3A4

square

#723EA4 #A43F3E #70A43E #3EA3A4

split-complementary

#723EA4 #A3A43E #3EA43F

monochromatic

#341C4B #532D78 #723EA4 #915DC2 #AF8AD3

Accessibility & contrast

On white

7.14

#723EA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#723EA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723EA4

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EA4	#FFFFFF	#000000	##FFFFFF
##723EA4	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0156A7

Deuteranopia (green-blind)

#2558A2

Tritanopia (blue-blind)

#69536B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723ea4;
/* rgb */ color: rgb(114, 62, 164);
/* oklch */ color: oklch(47.8% 0.160 304.5);

Tailwind

colors: {
  custom: {
    50: '#9e76c0',
    500: '#723ea4',
    950: '#000000',
  },
}

SCSS

$custom: #723ea4;
$custom-light: #9e76c0;
$custom-dark: #000000;

JSON

{
  "hex": "#723ea4",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 164
  },
  "hsl": {
    "h": 270.588,
    "s": 45.133,
    "l": 44.314
  },
  "oklch": {
    "l": 0.47783,
    "c": 0.16011,
    "h": 304.5
  },
  "luminance": 0.09703
}

Semantic roles & 50–950 ramp

primary

#723EA4

secondary

#9EBD81

accent

#D55393

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →