#723EA3#723EA3

#723EA3 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.7% C 0.159 H 304.8°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#723EA3
RGB	rgb(114, 62, 163)
HSL	hsl(271, 45%, 44%)
HSV	hsv(271, 62%, 64%)
CMYK	cmyk(30.1%, 62%, 0%, 36.1%)
CIE-LAB	lab(37.24, 42.35, -46.13)
CIE-LCH	lch(37.24, 62.62, 312.55°)
OKLab	oklab(47.71% 0.0907 -0.1305)
OKLCH	oklch(47.71% 0.159 304.8)
XYZ	xyz(15.2715, 9.6671, 35.7046)
Luminance	0.0967 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EA3 #6FA33E

analogous

#403EA3 #723EA3 #A33EA2

triadic

#723EA3 #A3723E #3EA372

tetradic

#723EA3 #A3403E #6FA33E #3EA2A3

square

#723EA3 #A3403E #6FA33E #3EA2A3

split-complementary

#723EA3 #A2A33E #3EA340

monochromatic

#341C4A #532D77 #723EA3 #915DC1 #AF89D2

Accessibility & contrast

On white

7.16

#723EA3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#723EA3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723EA3

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EA3	#FFFFFF	#000000	##FFFFFF
##723EA3	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0456A6

Deuteranopia (green-blind)

#2658A1

Tritanopia (blue-blind)

#69536A

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #723ea3;
/* rgb */ color: rgb(114, 62, 163);
/* oklch */ color: oklch(47.7% 0.159 304.8);

Tailwind

colors: {
  custom: {
    50: '#9e76bf',
    500: '#723ea3',
    950: '#000000',
  },
}

SCSS

$custom: #723ea3;
$custom-light: #9e76bf;
$custom-dark: #000000;

JSON

{
  "hex": "#723ea3",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 163
  },
  "hsl": {
    "h": 270.891,
    "s": 44.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.47714,
    "c": 0.15894,
    "h": 304.8
  },
  "luminance": 0.09667
}

Semantic roles & 50–950 ramp

primary

#723EA3

secondary

#9DBD80

accent

#D55392

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723EA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →