#723EA0#723EA0

#723EA0 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.5% C 0.155 H 305.8°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#723EA0
RGB	rgb(114, 62, 160)
HSL	hsl(272, 44%, 44%)
HSV	hsv(272, 61%, 63%)
CMYK	cmyk(28.8%, 61.2%, 0%, 37.3%)
CIE-LAB	lab(37.04, 41.61, -44.64)
CIE-LCH	lch(37.04, 61.02, 312.99°)
OKLab	oklab(47.51% 0.0908 -0.1261)
OKLCH	oklch(47.51% 0.155 305.8)
XYZ	xyz(15.0059, 9.5608, 34.3058)
Luminance	0.0956 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EA0 #6CA03E

analogous

#413EA0 #723EA0 #A03E9D

triadic

#723EA0 #A0723E #3EA072

tetradic

#723EA0 #A0413E #6CA03E #3E9DA0

square

#723EA0 #A0413E #6CA03E #3E9DA0

split-complementary

#723EA0 #9DA03E #3EA041

monochromatic

#331C48 #532D74 #723EA0 #915CC0 #AE88D1

Accessibility & contrast

On white

7.21

#723EA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#723EA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723EA0

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EA0	#FFFFFF	#000000	##FFFFFF
##723EA0	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E56A3

Deuteranopia (green-blind)

#2A579E

Tritanopia (blue-blind)

#6A5269

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723ea0;
/* rgb */ color: rgb(114, 62, 160);
/* oklch */ color: oklch(47.5% 0.155 305.8);

Tailwind

colors: {
  custom: {
    50: '#9e76bd',
    500: '#723ea0',
    950: '#000000',
  },
}

SCSS

$custom: #723ea0;
$custom-light: #9e76bd;
$custom-dark: #000000;

JSON

{
  "hex": "#723ea0",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 160
  },
  "hsl": {
    "h": 271.837,
    "s": 44.144,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47509,
    "c": 0.15542,
    "h": 305.8
  },
  "luminance": 0.09561
}

Semantic roles & 50–950 ramp

primary

#723EA0

secondary

#9BBB7F

accent

#D45490

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #723EA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →