#723E95#723E95

#723E95 is a mid, vivid violet. Relative luminance 0.092; OKLCH L 46.8% C 0.143 H 309.6°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#723E95
RGB	rgb(114, 62, 149)
HSL	hsl(276, 41%, 41%)
HSV	hsv(276, 58%, 58%)
CMYK	cmyk(23.5%, 58.4%, 0%, 41.6%)
CIE-LAB	lab(36.35, 38.94, -39.09)
CIE-LCH	lch(36.35, 55.18, 314.89°)
OKLab	oklab(46.78% 0.0908 -0.1099)
OKLCH	oklch(46.78% 0.143 309.6)
XYZ	xyz(14.0858, 9.1928, 29.4603)
Luminance	0.0919 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E95 #61953E

analogous

#473E95 #723E95 #953E8D

triadic

#723E95 #95723E #3E9572

tetradic

#723E95 #95473E #61953E #3E8D95

square

#723E95 #95473E #61953E #3E8D95

split-complementary

#723E95 #8D953E #3E9547

monochromatic

#301A3F #512C6A #723E95 #9257B9 #AE82CB

Accessibility & contrast

On white

7.40

#723E95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#723E95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E95

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E95	#FFFFFF	#000000	##FFFFFF
##723E95	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#205398

Deuteranopia (green-blind)

#345693

Tritanopia (blue-blind)

#6D4E63

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #723e95;
/* rgb */ color: rgb(114, 62, 149);
/* oklch */ color: oklch(46.8% 0.143 309.6);

Tailwind

colors: {
  custom: {
    50: '#9d76b5',
    500: '#723e95',
    950: '#000000',
  },
}

SCSS

$custom: #723e95;
$custom-light: #9d76b5;
$custom-dark: #000000;

JSON

{
  "hex": "#723e95",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 149
  },
  "hsl": {
    "h": 275.862,
    "s": 41.232,
    "l": 41.373
  },
  "oklch": {
    "l": 0.46784,
    "c": 0.14252,
    "h": 309.6
  },
  "luminance": 0.09193
}

Semantic roles & 50–950 ramp

primary

#723E95

secondary

#92B57A

accent

#D15788

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0811

muted

#7E7B80

Preview Lab

Preview with #723E95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →