#723E8A#723E8A

#723E8A is a mid, vivid purple. Relative luminance 0.089; OKLCH L 46.1% C 0.130 H 314.0°. Best body text is #FFFFFF at 7.58:1 contrast (WCAG AA passes).

Color values

HEX	#723E8A
RGB	rgb(114, 62, 138)
HSL	hsl(281, 38%, 39%)
HSV	hsv(281, 55%, 54%)
CMYK	cmyk(17.4%, 55.1%, 0%, 45.9%)
CIE-LAB	lab(35.71, 36.36, -33.40)
CIE-LCH	lch(35.71, 49.37, 317.43°)
OKLab	oklab(46.1% 0.0901 -0.0933)
OKLCH	oklch(46.1% 0.13 314)
XYZ	xyz(13.2487, 8.8580, 25.0517)
Luminance	0.0886 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E8A #568A3E

analogous

#4C3E8A #723E8A #8A3E7C

triadic

#723E8A #8A723E #3E8A72

tetradic

#723E8A #8A4C3E #568A3E #3E7C8A

square

#723E8A #8A4C3E #568A3E #3E7C8A

split-complementary

#723E8A #7C8A3E #3E8A4C

monochromatic

#2C1836 #4F2B60 #723E8A #9453B2 #AE7EC5

Accessibility & contrast

On white

7.58

#723E8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.77

#723E8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E8A

7.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E8A	#FFFFFF	#000000	##FFFFFF
##723E8A	1.00	7.58	2.77	7.58
#FFFFFF	7.58	1.00	21.00	1.00
#000000	2.77	21.00	1.00	21.00
##FFFFFF	7.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B518D

Deuteranopia (green-blind)

#3C5588

Tritanopia (blue-blind)

#704A5E

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #723e8a;
/* rgb */ color: rgb(114, 62, 138);
/* oklch */ color: oklch(46.1% 0.130 314.0);

Tailwind

colors: {
  custom: {
    50: '#9c75ac',
    500: '#723e8a',
    950: '#000000',
  },
}

SCSS

$custom: #723e8a;
$custom-light: #9c75ac;
$custom-dark: #000000;

JSON

{
  "hex": "#723e8a",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 138
  },
  "hsl": {
    "h": 281.053,
    "s": 38,
    "l": 39.216
  },
  "oklch": {
    "l": 0.46103,
    "c": 0.12969,
    "h": 314
  },
  "luminance": 0.08858
}

Semantic roles & 50–950 ramp

primary

#723E8A

secondary

#87AF75

accent

#CE5A7F

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0E0810

muted

#7E7B7F

Preview Lab

Preview with #723E8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →