#723E7C#723E7C

#723E7C is a mid, moderate purple. Relative luminance 0.085; OKLCH L 45.3% C 0.114 H 321.0°. Best body text is #FFFFFF at 7.79:1 contrast (WCAG AA passes).

Color values

HEX	#723E7C
RGB	rgb(114, 62, 124)
HSL	hsl(290, 33%, 36%)
HSV	hsv(290, 50%, 49%)
CMYK	cmyk(8.1%, 50%, 0%, 51.4%)
CIE-LAB	lab(34.96, 33.25, -25.93)
CIE-LCH	lch(34.96, 42.16, 322.05°)
OKLab	oklab(45.31% 0.0884 -0.0716)
OKLCH	oklch(45.31% 0.114 321)
XYZ	xyz(12.2997, 8.4784, 20.0535)
Luminance	0.0848 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E7C #487C3E

analogous

#533E7C #723E7C #7C3E67

triadic

#723E7C #7C723E #3E7C72

tetradic

#723E7C #7C533E #487C3E #3E677C

square

#723E7C #7C533E #487C3E #3E677C

split-complementary

#723E7C #677C3E #3E7C53

monochromatic

#27152A #4C2A53 #723E7C #9852A5 #B179BC

Accessibility & contrast

On white

7.79

#723E7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#723E7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E7C

7.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E7C	#FFFFFF	#000000	##FFFFFF
##723E7C	1.00	7.79	2.70	7.79
#FFFFFF	7.79	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#354E7E

Deuteranopia (green-blind)

#44547A

Tritanopia (blue-blind)

#734657

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #723e7c;
/* rgb */ color: rgb(114, 62, 124);
/* oklch */ color: oklch(45.3% 0.114 321.0);

Tailwind

colors: {
  custom: {
    50: '#9c75a2',
    500: '#723e7c',
    950: '#000000',
  },
}

SCSS

$custom: #723e7c;
$custom-light: #9c75a2;
$custom-dark: #000000;

JSON

{
  "hex": "#723e7c",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 124
  },
  "hsl": {
    "h": 290.323,
    "s": 33.333,
    "l": 36.471
  },
  "oklch": {
    "l": 0.45305,
    "c": 0.11375,
    "h": 321
  },
  "luminance": 0.08478
}

Semantic roles & 50–950 ramp

primary

#723E7C

secondary

#79A670

accent

#C95E70

background

#F9F7FA

surface

#F2EDF3

border

#CCC8CD

text

#0E080F

muted

#7E7B7F

Preview Lab

Preview with #723E7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →