#723E4B#723E4B

#723E4B is a dark, moderate red. Relative luminance 0.075; OKLCH L 43.2% C 0.074 H 4.6°. Best body text is #FFFFFF at 8.38:1 contrast (WCAG AA passes).

Color values

HEX	#723E4B
RGB	rgb(114, 62, 75)
HSL	hsl(345, 30%, 35%)
HSV	hsv(345, 46%, 45%)
CMYK	cmyk(0%, 45.6%, 34.2%, 55.3%)
CIE-LAB	lab(32.99, 24.36, 2.17)
CIE-LCH	lch(32.99, 24.45, 5.08°)
OKLab	oklab(43.18% 0.0739 0.006)
OKLCH	oklch(43.18% 0.074 4.6)
XYZ	xyz(9.9324, 7.5315, 7.5858)
Luminance	0.0753 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E4B #3E7265

analogous

#723E65 #723E4B #724B3E

triadic

#723E4B #4B723E #3E4B72

tetradic

#723E4B #65723E #3E7265 #4B3E72

square

#723E4B #65723E #3E7265 #4B3E72

split-complementary

#723E4B #3E724B #3E6572

monochromatic

#231317 #4A2831 #723E4B #9A5465 #B47686

Accessibility & contrast

On white

8.38

#723E4B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.51

#723E4B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E4B

8.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E4B	#FFFFFF	#000000	##FFFFFF
##723E4B	1.00	8.38	2.51	8.38
#FFFFFF	8.38	1.00	21.00	1.00
#000000	2.51	21.00	1.00	21.00
##FFFFFF	8.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#46484B

Deuteranopia (green-blind)

#53514A

Tritanopia (blue-blind)

#7A3A43

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #723e4b;
/* rgb */ color: rgb(114, 62, 75);
/* oklch */ color: oklch(43.2% 0.074 4.6);

Tailwind

colors: {
  custom: {
    50: '#9c747d',
    500: '#723e4b',
    950: '#000000',
  },
}

SCSS

$custom: #723e4b;
$custom-light: #9c747d;
$custom-dark: #000000;

JSON

{
  "hex": "#723e4b",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 75
  },
  "hsl": {
    "h": 345,
    "s": 29.545,
    "l": 34.51
  },
  "oklch": {
    "l": 0.43177,
    "c": 0.0741,
    "h": 4.6
  },
  "luminance": 0.07531
}

Semantic roles & 50–950 ramp

primary

#723E4B

secondary

#6D9F92

accent

#C6AD62

background

#F9F7F7

surface

#F2EDEE

border

#CCC8C9

text

#0E0809

muted

#7E7B7B

Preview Lab

Preview with #723E4B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →