#723E4A#723E4A

#723E4A is a dark, moderate red. Relative luminance 0.075; OKLCH L 43.1% C 0.074 H 5.8°. Best body text is #FFFFFF at 8.39:1 contrast (WCAG AA passes).

Color values

HEX	#723E4A
RGB	rgb(114, 62, 74)
HSL	hsl(346, 30%, 35%)
HSV	hsv(346, 46%, 45%)
CMYK	cmyk(0%, 45.6%, 35.1%, 55.3%)
CIE-LAB	lab(32.96, 24.22, 2.77)
CIE-LCH	lch(32.96, 24.37, 6.52°)
OKLab	oklab(43.15% 0.0735 0.0075)
OKLCH	oklch(43.15% 0.074 5.8)
XYZ	xyz(9.8985, 7.5179, 7.4070)
Luminance	0.0752 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E4A #3E7266

analogous

#723E64 #723E4A #724C3E

triadic

#723E4A #4A723E #3E4A72

tetradic

#723E4A #64723E #3E7266 #4C3E72

square

#723E4A #64723E #3E7266 #4C3E72

split-complementary

#723E4A #3E724C #3E6472

monochromatic

#231317 #4A2830 #723E4A #9A5464 #B47684

Accessibility & contrast

On white

8.39

#723E4A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#723E4A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E4A

8.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E4A	#FFFFFF	#000000	##FFFFFF
##723E4A	1.00	8.39	2.50	8.39
#FFFFFF	8.39	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47484A

Deuteranopia (green-blind)

#545149

Tritanopia (blue-blind)

#7A3A42

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #723e4a;
/* rgb */ color: rgb(114, 62, 74);
/* oklch */ color: oklch(43.1% 0.074 5.8);

Tailwind

colors: {
  custom: {
    50: '#9c747c',
    500: '#723e4a',
    950: '#000000',
  },
}

SCSS

$custom: #723e4a;
$custom-light: #9c747c;
$custom-dark: #000000;

JSON

{
  "hex": "#723e4a",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 74
  },
  "hsl": {
    "h": 346.154,
    "s": 29.545,
    "l": 34.51
  },
  "oklch": {
    "l": 0.43145,
    "c": 0.07383,
    "h": 5.8
  },
  "luminance": 0.07517
}

Semantic roles & 50–950 ramp

primary

#723E4A

secondary

#6D9F93

accent

#C6AF62

background

#F9F7F7

surface

#F2EDEE

border

#CCC8C9

text

#0E0809

muted

#7E7B7B

Preview Lab

Preview with #723E4A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →