#723E41#723E41
#723E41 is a dark, moderate red. Relative luminance 0.074; OKLCH L 42.9% C 0.073 H 16.9°. Best body text is #FFFFFF at 8.47:1 contrast (WCAG AA passes).
Color values
| HEX | #723E41 |
|---|---|
| RGB | rgb(114, 62, 65) |
| HSL | hsl(357, 30%, 35%) |
| HSV | hsv(357, 46%, 45%) |
| CMYK | cmyk(0%, 45.6%, 43%, 55.3%) |
| CIE-LAB | lab(32.71, 23.02, 8.21) |
| CIE-LCH | lch(32.71, 24.44, 19.62°) |
| OKLab | oklab(42.88% 0.0696 0.0212) |
| OKLCH | oklch(42.88% 0.073 16.9) |
| XYZ | xyz(9.6167, 7.4052, 5.9229) |
| Luminance | 0.0740 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Purple Brown
#673A3F
ΔE00 2.91
Purplish Brown
#6B4247
ΔE00 3.32
Brownish Purple
#76424E
ΔE00 4.16
Wine
#722F37
ΔE00 4.45
Dark Mauve
#874C62
ΔE00 9.42
Light Maroon
#A24857
ΔE00 10.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723E41 #3E726F
analogous
#723E5B #723E41 #72553E
triadic
#723E41 #41723E #3E4172
tetradic
#723E41 #5B723E #3E726F #553E72
square
#723E41 #5B723E #3E726F #553E72
split-complementary
#723E41 #3E7255 #3E5B72
monochromatic
#231314 #4A282A #723E41 #9A5458 #B4767A
Accessibility & contrast
On white
8.47
#723E41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.48
#723E41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723E41
8.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723E41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723E41 | 1.00 | 8.47 | 2.48 | 8.47 |
| #FFFFFF | 8.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#484741
Deuteranopia (green-blind)
#555140
Tritanopia (blue-blind)
#7B383F
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #723e41; /* rgb */ color: rgb(114, 62, 65); /* oklch */ color: oklch(42.9% 0.073 16.9);
Tailwind
colors: {
custom: {
50: '#9d7475',
500: '#723e41',
950: '#000000',
},
}SCSS
$custom: #723e41; $custom-light: #9d7475; $custom-dark: #000000;
JSON
{
"hex": "#723e41",
"rgb": {
"r": 114,
"g": 62,
"b": 65
},
"hsl": {
"h": 356.538,
"s": 29.545,
"l": 34.51
},
"oklch": {
"l": 0.42877,
"c": 0.07275,
"h": 16.9
},
"luminance": 0.07404
}Semantic roles & 50–950 ramp
primary
#723E41
secondary
#6D9F9C
accent
#C6C062
background
#F9F7F7
surface
#F2EDED
border
#CCC8C8
text
#0F0808
muted
#7E7B7B