#723E2D#723E2D

#723E2D is a dark, moderate red. Relative luminance 0.072; OKLCH L 42.4% C 0.078 H 38.8°. Best body text is #FFFFFF at 8.60:1 contrast (WCAG AA passes).

Color values

HEX	#723E2D
RGB	rgb(114, 62, 45)
HSL	hsl(15, 43%, 31%)
HSV	hsv(15, 61%, 45%)
CMYK	cmyk(0%, 45.6%, 60.5%, 55.3%)
CIE-LAB	lab(32.29, 20.91, 20.32)
CIE-LCH	lch(32.29, 29.15, 44.18°)
OKLab	oklab(42.41% 0.0608 0.0489)
OKLCH	oklch(42.41% 0.078 38.8)
XYZ	xyz(9.1364, 7.2130, 3.3932)
Luminance	0.0721 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723E2D #2D6172

analogous

#722D3E #723E2D #72602D

triadic

#723E2D #2D723E #3E2D72

tetradic

#723E2D #3E722D #2D6172 #602D72

square

#723E2D #3E722D #2D6172 #602D72

split-complementary

#723E2D #2D7260 #2D3E72

monochromatic

#1A0E0A #46261C #723E2D #9E563E #BE745B

Accessibility & contrast

On white

8.60

#723E2D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#723E2D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723E2D

8.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723E2D	#FFFFFF	#000000	##FFFFFF
##723E2D	1.00	8.60	2.44	8.60
#FFFFFF	8.60	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B452B

Deuteranopia (green-blind)

#58502C

Tritanopia (blue-blind)

#7C353A

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #723e2d;
/* rgb */ color: rgb(114, 62, 45);
/* oklch */ color: oklch(42.4% 0.078 38.8);

Tailwind

colors: {
  custom: {
    50: '#9e7466',
    500: '#723e2d',
    950: '#000000',
  },
}

SCSS

$custom: #723e2d;
$custom-light: #9e7466;
$custom-dark: #000000;

JSON

{
  "hex": "#723e2d",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 45
  },
  "hsl": {
    "h": 14.783,
    "s": 43.396,
    "l": 31.176
  },
  "oklch": {
    "l": 0.42413,
    "c": 0.07797,
    "h": 38.8
  },
  "luminance": 0.07212
}

Semantic roles & 50–950 ramp

primary

#723E2D

secondary

#5791A3

accent

#B4D355

background

#FAF7F6

surface

#F3EDEB

border

#CDC8C6

text

#0F0806

muted

#7F7B7A

Preview Lab

Preview with #723E2D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →