#723E1D#723E1D
#723E1D is a dark, moderate orange. Relative luminance 0.071; OKLCH L 42.2% C 0.086 H 50.8°. Best body text is #FFFFFF at 8.67:1 contrast (WCAG AA passes).
Color values
| HEX | #723E1D |
|---|---|
| RGB | rgb(114, 62, 29) |
| HSL | hsl(23, 59%, 28%) |
| HSV | hsv(23, 75%, 45%) |
| CMYK | cmyk(0%, 45.6%, 74.6%, 55.3%) |
| CIE-LAB | lab(32.06, 19.76, 29.51) |
| CIE-LCH | lch(32.06, 35.51, 56.20°) |
| OKLab | oklab(42.17% 0.0544 0.0667) |
| OKLCH | oklch(42.17% 0.086 50.8) |
| XYZ | xyz(8.8846, 7.1123, 2.0671) |
| Luminance | 0.0711 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 6.01
Brown (survey)
#653700
ΔE00 6.38
Saddlebrown
#8B4513
ΔE00 6.40
Milk Chocolate
#7F4E1E
ΔE00 6.79
Chestnut
#742802
ΔE00 6.82
Reddish Brown
#7F2B0A
ΔE00 7.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723E1D #1D5172
analogous
#721D26 #723E1D #72681D
triadic
#723E1D #1D723E #3E1D72
tetradic
#723E1D #26721D #1D5172 #681D72
square
#723E1D #26721D #1D5172 #681D72
split-complementary
#723E1D #1D7268 #1D2672
monochromatic
#180D06 #412311 #723E1D #A35929 #CD743C
Accessibility & contrast
On white
8.67
#723E1D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.42
#723E1D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723E1D
8.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723E1D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723E1D | 1.00 | 8.67 | 2.42 | 8.67 |
| #FFFFFF | 8.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4419
Deuteranopia (green-blind)
#59501D
Tritanopia (blue-blind)
#7D3337
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #723e1d; /* rgb */ color: rgb(114, 62, 29); /* oklch */ color: oklch(42.2% 0.086 50.8);
Tailwind
colors: {
custom: {
50: '#9f745a',
500: '#723e1d',
950: '#000000',
},
}SCSS
$custom: #723e1d; $custom-light: #9f745a; $custom-dark: #000000;
JSON
{
"hex": "#723e1d",
"rgb": {
"r": 114,
"g": 62,
"b": 29
},
"hsl": {
"h": 23.294,
"s": 59.441,
"l": 28.039
},
"oklch": {
"l": 0.42167,
"c": 0.08605,
"h": 50.8
},
"luminance": 0.07111
}Semantic roles & 50–950 ramp
primary
#723E1D
secondary
#4580A6
accent
#A5E345
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79