#723E1B#723E1B
#723E1B is a dark, moderate orange. Relative luminance 0.071; OKLCH L 42.1% C 0.087 H 51.9°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).
Color values
| HEX | #723E1B |
|---|---|
| RGB | rgb(114, 62, 27) |
| HSL | hsl(24, 62%, 28%) |
| HSV | hsv(24, 76%, 45%) |
| CMYK | cmyk(0%, 45.6%, 76.3%, 55.3%) |
| CIE-LAB | lab(32.04, 19.65, 30.58) |
| CIE-LCH | lch(32.04, 36.35, 57.28°) |
| OKLab | oklab(42.14% 0.0537 0.0685) |
| OKLCH | oklch(42.14% 0.087 51.9) |
| XYZ | xyz(8.8606, 7.1028, 1.9410) |
| Luminance | 0.0710 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.46
Brown (survey)
#653700
ΔE00 5.87
Saddlebrown
#8B4513
ΔE00 6.17
Milk Chocolate
#7F4E1E
ΔE00 6.42
Chestnut
#742802
ΔE00 6.91
Reddish Brown
#7F2B0A
ΔE00 7.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723E1B #1B4F72
analogous
#721B23 #723E1B #72691B
triadic
#723E1B #1B723E #3E1B72
tetradic
#723E1B #23721B #1B4F72 #691B72
square
#723E1B #23721B #1B4F72 #691B72
split-complementary
#723E1B #1B7269 #1B2372
monochromatic
#190D06 #41230F #723E1B #A35927 #D07538
Accessibility & contrast
On white
8.68
#723E1B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.42
#723E1B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723E1B
8.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723E1B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723E1B | 1.00 | 8.68 | 2.42 | 8.68 |
| #FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4417
Deuteranopia (green-blind)
#59501B
Tritanopia (blue-blind)
#7D3336
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #723e1b; /* rgb */ color: rgb(114, 62, 27); /* oklch */ color: oklch(42.1% 0.087 51.9);
Tailwind
colors: {
custom: {
50: '#9f7459',
500: '#723e1b',
950: '#000000',
},
}SCSS
$custom: #723e1b; $custom-light: #9f7459; $custom-dark: #000000;
JSON
{
"hex": "#723e1b",
"rgb": {
"r": 114,
"g": 62,
"b": 27
},
"hsl": {
"h": 24.138,
"s": 61.702,
"l": 27.647
},
"oklch": {
"l": 0.42144,
"c": 0.08706,
"h": 51.9
},
"luminance": 0.07102
}Semantic roles & 50–950 ramp
primary
#723E1B
secondary
#427EA7
accent
#A4E543
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0803
muted
#7F7B78