#723DC4#723DC4

#723DC4 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 50.0% C 0.198 H 296.5°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX#723DC4
RGBrgb(114, 61, 196)
HSLhsl(264, 53%, 50%)
HSVhsv(264, 69%, 77%)
CMYKcmyk(41.8%, 68.9%, 0%, 23.1%)
CIE-LABlab(39.41, 51.29, -62.12)
CIE-LCHlch(39.41, 80.56, 309.54°)
OKLaboklab(50.03% 0.0885 -0.1775)
OKLCHoklch(50.03% 0.198 296.5)
XYZxyz(18.5694, 10.9000, 53.3394)
Luminance0.1090 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723DC4 #8FC43D
analogous
#3D4BC4 #723DC4 #B63DC4
triadic
#723DC4 #C4723D #3DC472
tetradic
#723DC4 #C43D4B #8FC43D #3DC4B6
square
#723DC4 #C43D4B #8FC43D #3DC4B6
split-complementary
#723DC4 #C4B63D #4BC43D
monochromatic
#3C1F67 #572E96 #723DC4 #946CD2 #B69BE1

Accessibility & contrast

On white

6.60
#723DC4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.18
#723DC4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DC4
6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723DC4#FFFFFF#000000##FFFFFF
##723DC41.006.603.186.60
#FFFFFF6.601.0021.001.00
#0000003.1821.001.0021.00
##FFFFFF6.601.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005EC8
Deuteranopia (green-blind)
#005BC1
Tritanopia (blue-blind)
#5D5E7C
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #723dc4;
/* rgb */ color: rgb(114, 61, 196);
/* oklch */ color: oklch(50.0% 0.198 296.5);
Tailwind
colors: {
  custom: {
    50: '#a176d7',
    500: '#723dc4',
    950: '#000000',
  },
}
SCSS
$custom: #723dc4;
$custom-light: #a176d7;
$custom-dark: #000000;
JSON
{
  "hex": "#723dc4",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 196
  },
  "hsl": {
    "h": 263.556,
    "s": 53.36,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50027,
    "c": 0.19836,
    "h": 296.5
  },
  "luminance": 0.109
}

Semantic roles & 50–950 ramp

primary
#723DC4
secondary
#B5CD90
accent
#DD4BA4
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#100914
muted
#7F7B83

Preview Lab

Preview with #723DC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723DC4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva