#723DC4#723DC4

#723DC4 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 50.0% C 0.198 H 296.5°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#723DC4
RGB	rgb(114, 61, 196)
HSL	hsl(264, 53%, 50%)
HSV	hsv(264, 69%, 77%)
CMYK	cmyk(41.8%, 68.9%, 0%, 23.1%)
CIE-LAB	lab(39.41, 51.29, -62.12)
CIE-LCH	lch(39.41, 80.56, 309.54°)
OKLab	oklab(50.03% 0.0885 -0.1775)
OKLCH	oklch(50.03% 0.198 296.5)
XYZ	xyz(18.5694, 10.9000, 53.3394)
Luminance	0.1090 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DC4 #8FC43D

analogous

#3D4BC4 #723DC4 #B63DC4

triadic

#723DC4 #C4723D #3DC472

tetradic

#723DC4 #C43D4B #8FC43D #3DC4B6

square

#723DC4 #C43D4B #8FC43D #3DC4B6

split-complementary

#723DC4 #C4B63D #4BC43D

monochromatic

#3C1F67 #572E96 #723DC4 #946CD2 #B69BE1

Accessibility & contrast

On white

6.60

#723DC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#723DC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DC4

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DC4	#FFFFFF	#000000	##FFFFFF
##723DC4	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC8

Deuteranopia (green-blind)

#005BC1

Tritanopia (blue-blind)

#5D5E7C

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #723dc4;
/* rgb */ color: rgb(114, 61, 196);
/* oklch */ color: oklch(50.0% 0.198 296.5);

Tailwind

colors: {
  custom: {
    50: '#a176d7',
    500: '#723dc4',
    950: '#000000',
  },
}

SCSS

$custom: #723dc4;
$custom-light: #a176d7;
$custom-dark: #000000;

JSON

{
  "hex": "#723dc4",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 196
  },
  "hsl": {
    "h": 263.556,
    "s": 53.36,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50027,
    "c": 0.19836,
    "h": 296.5
  },
  "luminance": 0.109
}

Semantic roles & 50–950 ramp

primary

#723DC4

secondary

#B5CD90

accent

#DD4BA4

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723DC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →