#723DC3#723DC3

#723DC3 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.197 H 296.7°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#723DC3
RGB	rgb(114, 61, 195)
HSL	hsl(264, 53%, 50%)
HSV	hsv(264, 69%, 76%)
CMYK	cmyk(41.5%, 68.7%, 0%, 23.5%)
CIE-LAB	lab(39.33, 51.02, -61.67)
CIE-LCH	lch(39.33, 80.04, 309.61°)
OKLab	oklab(49.95% 0.0887 -0.1762)
OKLCH	oklch(49.95% 0.197 296.7)
XYZ	xyz(18.4559, 10.8547, 52.7420)
Luminance	0.1085 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DC3 #8EC33D

analogous

#3D4BC3 #723DC3 #B53DC3

triadic

#723DC3 #C3723D #3DC372

tetradic

#723DC3 #C33D4B #8EC33D #3DC3B5

square

#723DC3 #C33D4B #8EC33D #3DC3B5

split-complementary

#723DC3 #C3B53D #4BC33D

monochromatic

#3B2066 #572E95 #723DC3 #946CD1 #B69AE0

Accessibility & contrast

On white

6.62

#723DC3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#723DC3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DC3

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DC3	#FFFFFF	#000000	##FFFFFF
##723DC3	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC7

Deuteranopia (green-blind)

#005BC0

Tritanopia (blue-blind)

#5D5E7B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #723dc3;
/* rgb */ color: rgb(114, 61, 195);
/* oklch */ color: oklch(49.9% 0.197 296.7);

Tailwind

colors: {
  custom: {
    50: '#a176d6',
    500: '#723dc3',
    950: '#000000',
  },
}

SCSS

$custom: #723dc3;
$custom-light: #a176d6;
$custom-dark: #000000;

JSON

{
  "hex": "#723dc3",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 195
  },
  "hsl": {
    "h": 263.731,
    "s": 52.756,
    "l": 50.196
  },
  "oklch": {
    "l": 0.49948,
    "c": 0.19722,
    "h": 296.7
  },
  "luminance": 0.10855
}

Semantic roles & 50–950 ramp

primary

#723DC3

secondary

#B4CC90

accent

#DC4CA3

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723DC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →