#723DBE#723DBE

#723DBE is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.6% C 0.192 H 297.8°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#723DBE
RGB	rgb(114, 61, 190)
HSL	hsl(265, 51%, 49%)
HSV	hsv(265, 68%, 75%)
CMYK	cmyk(40%, 67.9%, 0%, 25.5%)
CIE-LAB	lab(38.95, 49.73, -59.36)
CIE-LCH	lch(38.95, 77.44, 309.95°)
OKLab	oklab(49.56% 0.0894 -0.1694)
OKLCH	oklch(49.56% 0.192 297.8)
XYZ	xyz(17.9001, 10.6323, 49.8144)
Luminance	0.1063 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DBE #89BE3D

analogous

#3D49BE #723DBE #B33DBE

triadic

#723DBE #BE723D #3DBE72

tetradic

#723DBE #BE3D49 #89BE3D #3DBEB3

square

#723DBE #BE3D49 #89BE3D #3DBEB3

split-complementary

#723DBE #BEB33D #49BE3D

monochromatic

#3A1F61 #562E90 #723DBE #9369CF #B498DE

Accessibility & contrast

On white

6.72

#723DBE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#723DBE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DBE

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DBE	#FFFFFF	#000000	##FFFFFF
##723DBE	1.00	6.72	3.13	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC2

Deuteranopia (green-blind)

#005ABB

Tritanopia (blue-blind)

#5F5C79

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723dbe;
/* rgb */ color: rgb(114, 61, 190);
/* oklch */ color: oklch(49.6% 0.192 297.8);

Tailwind

colors: {
  custom: {
    50: '#a076d2',
    500: '#723dbe',
    950: '#000000',
  },
}

SCSS

$custom: #723dbe;
$custom-light: #a076d2;
$custom-dark: #000000;

JSON

{
  "hex": "#723dbe",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 190
  },
  "hsl": {
    "h": 264.651,
    "s": 51.394,
    "l": 49.216
  },
  "oklch": {
    "l": 0.49557,
    "c": 0.19154,
    "h": 297.8
  },
  "luminance": 0.10633
}

Semantic roles & 50–950 ramp

primary

#723DBE

secondary

#B1C98D

accent

#DB4DA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723DBE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →