#723DBA#723DBA

#723DBA is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.2% C 0.187 H 298.8°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#723DBA
RGB	rgb(114, 61, 186)
HSL	hsl(265, 51%, 48%)
HSV	hsv(265, 67%, 73%)
CMYK	cmyk(38.7%, 67.2%, 0%, 27.1%)
CIE-LAB	lab(38.66, 48.70, -57.50)
CIE-LCH	lch(38.66, 75.35, 310.26°)
OKLab	oklab(49.25% 0.09 -0.1639)
OKLCH	oklch(49.25% 0.187 298.8)
XYZ	xyz(17.4689, 10.4598, 47.5435)
Luminance	0.1046 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DBA #85BA3D

analogous

#3D46BA #723DBA #B03DBA

triadic

#723DBA #BA723D #3DBA72

tetradic

#723DBA #BA3D46 #85BA3D #3DBAB0

square

#723DBA #BA3D46 #85BA3D #3DBAB0

split-complementary

#723DBA #BAB03D #46BA3D

monochromatic

#3A1F5E #562E8C #723DBA #9267CD #B395DC

Accessibility & contrast

On white

6.79

#723DBA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#723DBA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DBA

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DBA	#FFFFFF	#000000	##FFFFFF
##723DBA	1.00	6.79	3.09	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBE

Deuteranopia (green-blind)

#005AB7

Tritanopia (blue-blind)

#615A76

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723dba;
/* rgb */ color: rgb(114, 61, 186);
/* oklch */ color: oklch(49.2% 0.187 298.8);

Tailwind

colors: {
  custom: {
    50: '#a076d0',
    500: '#723dba',
    950: '#000000',
  },
}

SCSS

$custom: #723dba;
$custom-light: #a076d0;
$custom-dark: #000000;

JSON

{
  "hex": "#723dba",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 186
  },
  "hsl": {
    "h": 265.44,
    "s": 50.607,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49249,
    "c": 0.18697,
    "h": 298.8
  },
  "luminance": 0.1046
}

Semantic roles & 50–950 ramp

primary

#723DBA

secondary

#AEC88B

accent

#DA4E9F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723DBA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →