#723DB9#723DB9

#723DB9 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.2% C 0.186 H 299.0°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#723DB9
RGB	rgb(114, 61, 185)
HSL	hsl(266, 50%, 48%)
HSV	hsv(266, 67%, 73%)
CMYK	cmyk(38.4%, 67%, 0%, 27.5%)
CIE-LAB	lab(38.58, 48.44, -57.03)
CIE-LCH	lch(38.58, 74.82, 310.34°)
OKLab	oklab(49.17% 0.0901 -0.1625)
OKLCH	oklch(49.17% 0.186 299)
XYZ	xyz(17.3629, 10.4175, 46.9855)
Luminance	0.1042 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.85

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DB9 #84B93D

analogous

#3D46B9 #723DB9 #B03DB9

triadic

#723DB9 #B9723D #3DB972

tetradic

#723DB9 #B93D46 #84B93D #3DB9B0

square

#723DB9 #B93D46 #84B93D #3DB9B0

split-complementary

#723DB9 #B9B03D #46B93D

monochromatic

#391F5D #562E8B #723DB9 #9266CD #B395DC

Accessibility & contrast

On white

6.81

#723DB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#723DB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DB9

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DB9	#FFFFFF	#000000	##FFFFFF
##723DB9	1.00	6.81	3.08	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#625A76

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #723db9;
/* rgb */ color: rgb(114, 61, 185);
/* oklch */ color: oklch(49.2% 0.186 299.0);

Tailwind

colors: {
  custom: {
    50: '#a076cf',
    500: '#723db9',
    950: '#000000',
  },
}

SCSS

$custom: #723db9;
$custom-light: #a076cf;
$custom-dark: #000000;

JSON

{
  "hex": "#723db9",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 185
  },
  "hsl": {
    "h": 265.645,
    "s": 50.407,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49172,
    "c": 0.18584,
    "h": 299
  },
  "luminance": 0.10418
}

Semantic roles & 50–950 ramp

primary

#723DB9

secondary

#ADC78B

accent

#DA4E9E

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #723DB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →