#723DB5#723DB5

#723DB5 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.9% C 0.181 H 300.0°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#723DB5
RGB	rgb(114, 61, 181)
HSL	hsl(267, 50%, 47%)
HSV	hsv(267, 66%, 71%)
CMYK	cmyk(37%, 66.3%, 0%, 29%)
CIE-LAB	lab(38.29, 47.41, -55.14)
CIE-LCH	lch(38.29, 72.73, 310.69°)
OKLab	oklab(48.87% 0.0906 -0.157)
OKLCH	oklch(48.87% 0.181 300)
XYZ	xyz(16.9466, 10.2509, 44.7929)
Luminance	0.1025 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DB5 #80B53D

analogous

#3D44B5 #723DB5 #AE3DB5

triadic

#723DB5 #B5723D #3DB572

tetradic

#723DB5 #B53D44 #80B53D #3DB5AE

square

#723DB5 #B53D44 #80B53D #3DB5AE

split-complementary

#723DB5 #B5AE3D #44B53D

monochromatic

#381E59 #552E87 #723DB5 #9264CB #B292DA

Accessibility & contrast

On white

6.88

#723DB5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#723DB5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DB5

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DB5	#FFFFFF	#000000	##FFFFFF
##723DB5	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB9

Deuteranopia (green-blind)

#0059B2

Tritanopia (blue-blind)

#635874

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723db5;
/* rgb */ color: rgb(114, 61, 181);
/* oklch */ color: oklch(48.9% 0.181 300.0);

Tailwind

colors: {
  custom: {
    50: '#a076cc',
    500: '#723db5',
    950: '#000000',
  },
}

SCSS

$custom: #723db5;
$custom-light: #a076cc;
$custom-dark: #000000;

JSON

{
  "hex": "#723db5",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 181
  },
  "hsl": {
    "h": 266.5,
    "s": 49.587,
    "l": 47.451
  },
  "oklch": {
    "l": 0.4887,
    "c": 0.18124,
    "h": 300
  },
  "luminance": 0.10251
}

Semantic roles & 50–950 ramp

primary

#723DB5

secondary

#AAC588

accent

#D94F9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →